Same thing happened to me for my 38MM Blue sport - I raised holy heck with UPS, even tweeted every executive I could find and UPS customer service. That did the trick. The first people at UPS said it was "lost" but after the magic tweet, it was "found" and sent to the center nearest me so I could get it in my hot little hands on launch day.
But still waiting for husband's 42mm BSB. Ordered before mine, with confirmation at xx:06:14. Still stuck in processing.
Do you happen to have the information of whomever was able to help you out? I'm already in the process of trying to speak to a supervisor, but no one seems to be able to do anything at all. Guess I'll have to executive email carpetbomb them.