I had the same doubt, but in my case going for the 8gb was not an option since someone offered me to trade his 2013 MBA for my 2012 MBP. After trading it and doing a lot of tests I think I can give my thoughts here.
My MBA has the standard settings, 4gb ram, 128gb ssd, Haswell Core i5. I am usually very careful about using my computer, I do not leave any apps opened that I am not using, but since it is a "stress test" I left many apps opened on purpose just to see how the MBA handles the memory.
I opened about 2 Safari windows with about 10 tabs each, all with different websites, Skype, Thunderbird, Spotify, Photoshop with 13 files opened, MAMP, Coda with about 5 files opened. I also did some normal work with Photoshop, browsed the web and listened to some music on Spotify. After that the memory pressure was still green and the system was very snappy.
One really interesting thing I noticed was with all those apps opened at the same time, when I switch between them I feel a very little lag, but just once, after that I can use that app normally without any slow down. I think it is the OS decompressing that app from the memory.
I was impressed about what I can do with 4gb ram, Mavericks and a pci-e ssd, I think that's more than enough for normal use. If money is not an issue I would definitely go for the 8gb version, but if you buy the standard one I am sure you will be fine too.
Here is a screenshot of Activity Monitor with all those apps listed opened:
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