The menus are dim, however its intentional for some reason and doesn't effect the content.
Here is a video I made so you can see what I'm talking about.
I have auto exposure locked so what you see is what its actually doing. Notice how the screen saver comes up and then the brightness dramatically increases? Switching out of the screen saver dims it again just before switching back. You can see this with all the content too, for example if you watch a youtube video then double click home to bring up the multitasking it does the same thing.
I'm not exactly sure why this is. It does the same thing when they are set to "light". This is something Apple can improve unless there is a reason for this on certain TVs (too bright) however if that is the case they should have a menu brightness setting.
Device is brand new, on its first OS release. I'm confident we will see a lot of improvement.
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You are correct. I was about to post back to
@Ramrod82 about this. I don't know if the TV was stuck in non HDR mode or if I had previously adjusted the settings however once I switched it back to Movie, the brightness did not change. I have a feeling something was stuck preventing the TV from going into is HDR profile and me switching to a special viewing mode and back "unstuck" it.