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%50 retailers to accept ApplePay by end of the year???
- Thread starter mlody
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Apple_Robert
Contributor
It could be that Apple is looking to undercut the other credit card companies fees with their ApplePay offer(s). Apple has the backing to pull it off.
ericg301
macrumors 68020
Until apple gives retailers like Target and Kroger the ability to track purchase behavior, it'll be hard to crack 50%. To those types of stores, user data is their marketing lifeblood.
Apple_Robert
Contributor
Valid point.
Even though that that is a big inside draw for said companies, the bottom dollar is even more compelling in the long run. In our current economic climate, I think the latter will have more pull than the former.
Jason Cox
macrumors member
Kroger doesn't need any help tracking purchase behavior; they already have their loyalty card program and speaking for the targeted coupons I get it's pretty darn good.
Yeh a lot of stores, especially grocery, have loyalty cards that take care of purchase tracking.
There is also replacing all of those terminals (and especially those that were just updated to take chip) and back end software, training employees, and then labor to change it all over.
The Apple Pay fees are nominal in realty, I believe I read "0.15% of the 2% fee paid by merchants for each credit-card payment and half a penny for each debit card payment." So what, 15 cents per $100? They are offset by the better security and less fraud.
a LOT of it is internal company politics and alliances, not money
There is also replacing all of those terminals (and especially those that were just updated to take chip) and back end software, training employees, and then labor to change it all over.
The Apple Pay fees are nominal in realty, I believe I read "0.15% of the 2% fee paid by merchants for each credit-card payment and half a penny for each debit card payment." So what, 15 cents per $100? They are offset by the better security and less fraud.
a LOT of it is internal company politics and alliances, not money
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They said they were at 35% at the end of last year, and were targeting companies like Gap (and larger) for this year. So 15% growth this year doesn't sound too crazy.
https://www.theverge.com/2016/12/6/13864376/35-percent-apple-pay-us-merchants
In the bay we are spoiled. I only know a handful of places that don’t accept it. Mostly bars and restaurants. My corner market accepts it, all 3 grocery stores I use, most retailers. Now, at my parents in the Central Valley almost no one does
VolceOntra
macrumors 6502
It isn't the store that pays those fees, but the backing financial institution. It's completely free for the user and the merchant.
ericg301
macrumors 68020
As of now, Apple Pay transactions cannot be linked to loyalty cards. I think. Part of what makes AP secure is the lack of identifier.
I don't know about the US but in the UK, any retailer that accepts contactless payments will accept Apple Pay which is about 80% of the country.