First, the disclaimer: I have several macs at home, and love them dearly. And I love pretty much all things mac. But at work (alas) I must use a PC. So previously I had installed QuickTime for Windows. The default download from Apple is iTunes+QuickTime, so I was careful to select only QuickTime because I did not want iTunes installed on this machine. Yesterday, I downloaded the Safari beta for Windows becuase I am sick of IE6. Again, the default selection on the download page is Safari+QuickTime, but this time I selected this download since I already have QuickTime installed. So I ran the installer, and it asked me if I want to install Software Update. Well I think this is a nice piece of software on my mac, so I went ahead and installed this as well. And then I was off happily browsing with Safari in Windows. Then the Software Update popped up a message telling me there is an update. It says there is a Security update for QuickTime, and an update to iTunes + QuickTime. So by simply clicking Update, I now have iTunes installed on my machine. Even though I was trying to avoid it. I know there are ways to not have it installed, but my point is this: isn't that very Windows-like behavior to sneak in other software in installers and updaters? Aren't they being a bit assumptive with getting software onto my machine? Is this helping their claim that they have 500M iTunes users out there? What do you think?