WOW, I am VERY impressed with this app!
Seriously -- the more I explore it, the more little details I find. It is REALLY extensive and quite useful -- with more info than I'll ever need.
Of course, there's a few cons as well:
* Ads. They're not a deal-breaker in that I'll still use the app, but I would happily pay for an app that was this polished that is also ad-free. Oh well. Free's nice, but ad-free is better, IMO.
* Forces you to register. Well "forces" may be too strong, but it does say it might not give you complete listsings unless you register -- making you feel like you're not getting the full extent of the app. Of course giving an e-mail address makes sense in case you want to send yourself upcoming TV info (a great feature!), but why does it need your real name, birthdate, gender, and all that too? I hate apps like this that make you register info like this for unclear reasons. Doesn't exactly instill me with confidence.
* Movies - why are they here? I guess some might think the movies section is a nice bonus, but it's the weakest part of the app. I looked up some movies, and it gave me theatres that were WAY too far away -- just too many options. And of course, no way to buy tickets (although they say it's coming). Just about any of the other movie apps in the App Store ("Now Playing" being my favorite) do a MUCH better job with movies than this, so it seems completely unnecessary to include it in this app that's called "i.TV". I would rather have it focus on TV and do it well -- but if the movie part can someday match what "Now Playing" offers (including Metacritic scores), then hey....I won't complain.
Other than those minor quibbles, it's still
quite an impressive app that has a lot of potential. So upcoming features include remotely programming your DVR, and watching TV?!?!? I don't see how that's going to be possible -- but that's GREAT if it comes!