Did you say the same thing when everyone thought the iPad would be 999 and they would never sell it for less let alone half.
Apple has never been a premium priced manufacturer outside of their old computer lines. iPods, iPhones. Airs, iPads etc etc have all been priced competively and only out priced by people selling absolute low end junk.
Apple has managed to master the art of selling a high quality device for the same price as their lesser quality competitors. This idea you pay extra for apple has. It been true for most of their products for a long time. Most of their products offer more quality and value than any of their competitors. The core of apples financial success is supply side which has been Tim Cooks for a while. If anyone can deliver a super high quality device while still making money it is Apple. It is what they do.