75% of 'iAd for Developers' Participants Renew or Increase Spending

[MacRumors]

Last month, we shared the story of one developer who participated in a trial of Apple's iAd for Developers program only to find that the experiment was not cost-effective for his 99-cent application given Apple's pricing structure for iAds.

The Los Angeles Times follows up with a more expansive look at the iAd for Developers program, finding that while many developers feel that the pricing leaves something to be desired, the financials are beginning to improve as the program matures.

"It's moderately successful, and cost effectiveness is increasing," Clive Downie, Ngmoco's vice president of marketing, said in a statement. "We use many advertising streams so finding the perfect place for iAd in the overall life cycle of a product is still an objective for us."

Still, nearly a dozen iAd developers who spoke with The Times said they were enthusiastic about the fledgling program.

According to Apple spokeswoman Natalie Kerris, 75% of developers participating in the iAd program either renew their trial period of increase spending commitment, suggesting at least some level of satisfaction with the performance.

"We're thrilled by the response to the iAd for Developers program, which is a great way for developers to advertise their own apps to millions of users," said Apple spokeswoman Natalie Kerris.

"It's fairly early to deem successful, but so far we've seen tremendous traction, and we do plan to continue running," said Tina Couch, spokeswoman for textbook rental service Chegg.com.

While Apple is said to charge traditional advertisers per-impression fees as well as $2 per click for their interactive ads, the iAd for Developers program offers a simpler interface and a more budget-conscious alternative for iOS developers, with pricing reportedly set at a flat 25 cents per click.

Article Link: 75% of 'iAd for Developers' Participants Renew or Increase Spending

 

[BayouMan]

wait what?

I thought iAd was a failing proposition doomed?

 

[thejadedmonkey]

with 25% of developers not even bothering to renew, that doesn't sound so hot.

 

[techapocalypse]

Take that Yahoo! CEO

 

[3583582]

with 25% of developers not even bothering to renew, that doesn't sound so hot.

75% renewal is pretty great, even if you want to try to turn it to that it's not.

A lot of people seems to dislike iAds, simply because they're ads. But the choice is rarely between no ads and iAds, it's between Ad-Mob etc and iAds and I much prefer iAds sleek implementation.

 

[stationstops]

I hope iAds dies, I have zero faith in Apple's care and feeding of advertising and publishers and its much easier and cheaper just to work with those who already have the eyeballs and are constantly and aggressively empowering publishers and advertisers - Google.

 

[Consultant]

with 25% of developers not even bothering to renew, that doesn't sound so hot.

LOL. FUDsters don't realize what 75% retention rate means.

 

[Rot'nApple]

I'm on my ipad daily, for at least a 40 - 50% battery drain or charge and I have yet to see an iAd...

Someone please tell me where I can view, just to partake... thanks.

 

[arn]

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)

iAds have not been deployed on iPad yet

arn

 

[CFreymarc]

with 25% of developers not even bothering to renew, that doesn't sound so hot.

I don't know where you are coming from but a 75% renewal rate for a new advertising media is excellent! I typically write up any crowd that goes after something new as 1% psychotic / sociopath, 20% loser and the rest social with good communication skills.

Looks like all the people that matter came back.

This is a nice culling of the "psycho / loser crowd" who will just move on to the next new thing habitually making the same mistakes and offenses blaming everyone else except themselves. They will also claim no responsibility for their actions and bellyache about being a "victim of society." I'll let those go in the soup lines.

 

[stagmeister]

This doesn't give us enough information. 75% of what? 75% of 4 is only one not renewing, but 75% of 100 is 25 not renewing. Why are they not renewing? Is Apple charging too much?

 

[Rodimus Prime]

75% renewal is pretty great, even if you want to try to turn it to that it's not.

A lot of people seems to dislike iAds, simply because they're ads. But the choice is rarely between no ads and iAds, it's between Ad-Mob etc and iAds and I much prefer iAds sleek implementation.

But the question is who are the ones in it. If they are big players then it does not mean any thing. It like NBC renewing its advertising on something. It means nothing. iAds is still not cost effective for a lot of apps out there.

 

[jz1492]

...
A lot of people seems to dislike iAds, simply because they're ads. But the choice is rarely between no ads and iAds, it's between Ad-Mob etc and iAds and I much prefer iAds sleek implementation.

I'd be perfectly fine with iAds on every splash/load screen, even for paid apps, as long as no extra delays or skip buttons are added.