A previous thread regarding finding the best 99 cent app is what triggered this thread... There seems to be this prevailing practice of buying 99 cent iPhone apps with little hesitation but then exercising surprising frugality when the cost of the app is even one dollar above that. Why is that? If an app is free then i understand completely - there's no financial risk involved at all, so why not try it. I also understand that $0.99 is the lowest amount an app can sell for which naturally makes it an attractive price. But what I'm curious to get your thoughts on is why there is such the big drop off in interest from $0.99 apps to $1.99 apps (some apps are exceptions of course). But, more importantly, why do we seem to hold the $1.99+ apps at a disproportionately higher standard than the $0.99 apps. For instance, if you buy a $0.99 app and it's not good, then we accept it and we might say, "well, what did we expect for just a dollar". However, if we bought a $1.99 app and it was just so-so, we would rain fury on it as if we were the victims of the biggest scam in gaming history. While $0.99 is obviously a more attractive price than $1.99, $2.99, etc... I, personally, do not expect double or triple satisfaction from higher cost apps. iPhone apps are still extremely reasonably priced in my opinion. What should matter is the reviews they get. Take Drop 7 and GeoTap and Word Fu, etc.. as just a few examples. All more than a buck, but have great value even at their prices and have lasting playability. Anyway, just curious why we scoff and are hard on anything more than 99 cents but have no problem dropping $2 bucks on that Big Gulp from 7-11 every day.