£999 for us in the UK, $999 in US?!

[Tom2893]

So in the UK we have to pay $327 dollars more for the X

Gotta really think this one over.

 

[576316]

Apple get much more for the same product by simply selling it in another country. This sort of thing should be illegal.

 

[gadget123]

Can you imagine next years 6" price? I think it would be about £1500.

 

[daleski75]

$999 plus sales tax guys don't forget that so lets say an average of 10% which means $1098 converted into sterling is rounded up £830 so a nice £169 profit for every phone sold in the UK.

 

[FFW]

£999 minus UK VAT @ 20% = £832.50.

£832.50 * 1.31821 (current interbank exchange rate) = $1,097.41.

 

[boast]

Don't you have to pay for tariffs?

 

[samwise]

Let's compare US prices to UK before taxes.

So, $999 is £751 (at a 1.33 middle exchange rate)

£751 + 20% VAT is £901.

Still a large-ish profit for Apple in the UK, but not as big as it seems.

You can blame the British government for upping the VAT rate in 2011 for some of the UK price (about £20 difference between the two VAT rates).