This is like Apple allowing garage bands to sell their songs on iTunes. Anyone can publish their books on iBooks? What incentive do the publishing houses have to go along with this? I guess it is adapt or else.
The winds of change have been blowing for some time. It could be that Apple has offered the big publishers the best value proposition they've seen to date. It seems to me that Apple is very good at offering an overall solution rather then a piecemeal one. From what I see, Apple's proposition works now, and has a well laid-out longer term roadmap.
My wife has been on a textbook adoption committee in Texas. Its going to take a lot for teachers to adopt a new form of textbook. I think this will be far better suited for college classes (where the professors publish their books with smaller publishers who will now be put out of business).
Two things: While Texas started out with a great idea with their textbook adoption committees, (and I'm in no way intending this as a shot against your wife) I feel they have become too influenced by the Bible thumpers who would turn various sciences back into fantasy stories. I see this new way of creating textbooks as a way to break that strangle-hold on scientific truth. No longer does a textbook have to bow to the Texas committees and can produce sciences-based textbooks and maybe a a fantasy version for those who can't handle facts.
Secondly, smaller publishers may find this revolution to their benefit as it more easily puts them on a leveler playing field with the big boys. Rather then putting them out of business, I see it as making it easier for them to publish and be creative without the higher costs of short-run editions.
On another level, could this be a disrupter of Amazon? If in 5-10 years Apple has done to the publishing houses what Apple has done to music distribution, what will happen to Amazon and B&N?
I think you may be right about Apple being a disrupter to Amazon, but not maybe as much to B & N. Remember, Amazon was a disrupter itself at one time, and still is doing a great job of changing things.
And finally, could someone ask Phil Schiller to smile? If this is such a great technology, couldn't the guy smile just a bit when talking about it?
Personally, I'd love it if Apple hired a professional entertainer to present the new stuff. Imagine Billy Crystal presenting the new iPad.
Right now I get all my textbooks in PDF files from my college's disability department (and for some reason they don't charge me for them—I've always wondered how they get them so quickly—any book I need—as well as in an unlocked format, but better not to ask questions). They are SO much nicer than digital books directly from publishers which come up with glaring warning dialog boxes if you as much as highlight text to attempt to copy a passage. With PDF, I can search, bookmark, annotate, copy passages, have the Mac read the text out loud to me, and the pages scroll incredibly fast in Preview compared to the publishers' Flash based textbooks (not comparing to these new Apple iBooks, but the ones that have been available for some time direct from the publisher).
I'm glad you are having an unusually great experience with the textbooks you get through the disability department. They are likely being made in the format you described under some kind of Federal ADA grant.
All that actually makes me wonder if I'd even like the iPad experience of textbooks as much as PDF on a Mac—for example, can it read aloud, and would copying text to insert as a quotation in another document be easy?
From what little I've seen of the new Apple Textbook program I think all the things you want and enjoy are included...and even more things than you are used to having.
Still, I hope Apple expands iBooks to PCs and Macs.
I do too. Just to Macs would be my preference, but that's just me.
At this point, I buy Kindle books because I have a Mac but not a tablet or smartphone, and I read them on my Mac (and Apple doesn't have a Mac reader for its books). If I ever got a smartphone or tablet, including Apple's, I could still read my Kindle books because Kindle is almost everywhere. Maybe Apple is focusing on fit and finish before expanding to other devices, or maybe they really believe an iPhone (sic. I think you mean iPad) is a better reading experience than a Mac? I hope it's the former.
And Apple may be thinking of the portability and cost of an iPad over a laptop. For K-12 students the lack of cords, mice, and keys, makes an iPad a lower maintenance device. Also, new content can be pushed to the iPads by the teacher via the iCloud.
This is another home run. The real loser are going to be the small printing houses that pop out college textbooks that are typically sold only by a handful of universities written by one professor.
You think so? What's behind that thought? I see it as a great boon to the small printing houses because their costs for limited runs will be very low compared to gearing up for putting words and graphics on paper. Once through the editing process, small printing houses can now move directly to selling the textbook.
No longer a need to go through the pre-production run, the hard copy proof-reading, corrections and then doing a short-run of printing. This way they don't need to store copies until they are sold, pack books for shipping, invoice, collect and disburse royalties, send out advance copies, etc.
Once the professor signs off on the edited copy, it goes right to Apple's iBookstore and the money rolls in.
This iBooks authoring tool is another WYSIWYG jump to making eBooks. I can see graphic artists and web publishing types move into projects making these eBooks.
True, and I can now write a book based on the chemical processes in plant leaves without needing to write a whole book on biology because the scale of the project can be much smaller and still make business sense.
Giving out the tool for free and selling the hardware is a very good move spanking the Andriod tablets. Steve would be proud and I'm sure was one of his line items not crossed off in his IL1 office whiteboard that is now going into deep archive.
All good products address needs. The iPad is the ultimate Swiss Army Knife for "need" solutions.
Notice at the end of the video they show two ginger teenage girls out of the eight student faces they show. Redheads make less than 2% of the population. Why??
Your awareness in particularly attuned to ginger girls... I didn't even see it at all.
