This is all fine and dandy while Apple being the richest company in the world.
But, they day social media apps costs hundreds of dollars, the little filter app for selfies 200 dollars and so on, the silver lining may fade.
For now, apps and social media is dead cheap, if not for free, because it's actually an advertising platform. Nobody watches linear TV anymore, or commercial radio, which means that way is not so appealing to advertisers. Environment concerns and cost prohibit the use of postal SPAM, while email SPAM is not that effective, and scorned upon by most people.
Advertisers will find new ways, but it will be at the cost of all the cheap apps and services.
Imagine Google charging by the search. Sure, there might be free alternatives, but not as good. YouTube charing $50 a month for unlimited views, FaceBook, Instagram, "whatever's IN this week-social media app" costs $20 with a $10 recurring fee for usage.
I can't say I'd be bothered, at all, since I exist on no social media platform, or use Google, or whatever. But, I expect a lot the now very vocal privacy advocates and FaceBook-haters will be unpleasantly surprised when the services they rely on and the apps they want raises their monthly "internet-services-bill" a couple of hundred dollars a month.