When you get away from the USA, you get ripped off with camera and lens purchases. It cost me AUD$7100 for a Nikon D3S, and AUD$10,300 for a 200-400mm AF-S VR Zoom-Nikkor. At the same time I got the D3S, the D3X was AUD$10,999. Outrageous.But if I'm not mistaken, the EU has a pretty big VAT added to purchases as well. I should mention, when I got the D3S, the AUD$ was almost busting parity with the US Dollar too. Yes I know, all the stock was brought in when the dollar was poorer, but still.
Yikes. I however did have the Nikon internal prices for a while, so I was able to crowbar some retailers into chopping their prices (reluctantly) - but it doesn't help you when a particular product is mostly sold out and one retailer is the only one who has the product in stock and not back-ordered.
You guys have a GST that is added to everything. We have sales taxes here which are analogous to your GST, but they are fairly easy to circumvent (a huge reason why we order so much stuff via the Internet). Your customs duties are very stiff as well.
It tripped me out one night when I was watching TV while in Sydney to catch a prime time show featuring your customs service.