I am looking for a new job. I've noticed an alarming amount of clients asking for designers to know all the graphics software plus web technologies including Flash and HTML/css. Why pay 2-3 salries when you can shove it all on one! What i don't understand is why our industry bases how valuable a designer is by how many software they know how to use! I know 110 people who own and know how to use photoshop. Does this make them all designers? I know even more people who own and know how to use pencils. Does this make them illustrators?! Shouldn't the work you produce be what determines the value of a designer? As long as you can get the final artwork in a format that a printer or programmer can use, it shouldn't matter! I'm just really frustrated with the fact that designers who pride themselves on being able to create original illustrations, have a great sense for layout and composition are taking a back seat to designers who use and re-use stock artwork and photos and claim they are experts at both web coding and layout at the same time. I'm sure they exist but are not nearly as common as most claim. How can you be a Paul Rand of layout, a Ronald Searle of illustration and a professional coder all at the same time?! I guess we live in an age where the Jack of all Trades is superior the Master of Something.