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One of iOS 11's boldest changes is the revamped, redesigned App Store that dramatically changes the look and feel of Apple's app marketplace. Aimed at boosting app discovery, the new App Store doubles down on games and splits apps and games into their own sections for the first time.

We went hands-on with the new App Store to give MacRumors readers an idea of what to expect when iOS 11 rolls out to the public this fall.


As seen in the video above, the iOS 11 App Store looks and feels quite a bit different than the iOS 10 App Store. In addition to separate tabs for Games and Apps, there's a new "Today" view that's updated on a daily basis with new content.

The Today view features an App of the Day and a Game of the Day, plus a selection of other content chosen by Apple's App Store editors. That content can range from featured games and apps to interviews with developers to tips on how to use various apps.

Individual app pages have also been updated. Apple is putting more of a focus on reviews, distinctions like Editor's Choice are better highlighted, and content can be shown off with multiple videos. There are also new options that allow things like new in-app purchases and levels to be highlighted, letting developers alert users when apps are updated with new features.

Along with Today, Games, and Apps, there are also the standard sections for Updates and Search, both of which have the same functionality as the current App Store.

The new App Store will roll out in the fall when iOS 11 sees a public release. Registered developers can check out the new App Store right away, while public beta testers will get access in late June via an iOS 11 public beta.

Article Link: A Look at iOS 11's Entirely Redesigned App Store
 
I love the concept of a "Today" screen to push app discovery. But they're not using screen real estate wisely here at all.

Terrible implementation in my opinion. Along with the messy and ugly new CC (has the features we all wanted, but the design language of a messy 2 year old). No wonder there were no iOS 11 leaks - no wanted to leak this.
 
Terrible. Less viewable content because everything is so blown up. You have to scroll more just to get where you want. Not to mention the bland white look which is now everywhere replacing the much better colourful UI (depending on the app page you were on) in the previous version which I actually loved because each app had its own identity. I honestly don't know what they were thinking with this mess. Then again they did create that other mess with the music app which this is unfortunately inspired by so I shouldn't be surprised really.
 
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I appreciate a decent amount of padding and readable fonts as much as the next blind person, but damn, Apple. This is pretty excessive. I think the idea of an immersive experience is fine, but there are sections where a good 1/4 of the screen is simply white space and the remainder is filled with gigantic headlines.
 
That's going to eat those on limited data when those preview videos loads while scrolling. Looks like Apple gets some kickback from data overages.
 
I like it. One of the brighter spots of iOS 11 in my opinion. I kinda like the design language. I mean there’s no huge reason to hate on it, not gonna change anything. That Notification Center on the other hand though..
 
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I guess I'm in the minority. But I don't mind scrolling. I'd much rather scroll than have a densely-filled mess. Which is kind of how I felt the App Store was getting. Way too busy, way too sloppy. This brings some focus and a nice organizational hierarchy, albeit with more scrolling. But you also get more readable fonts. Which is a perfectly fine tradeoff for me.

I've never had a problem with the density of Apple Music screens. Nor have I ever felt like I'm just scrolling endlessly. I like it quite a bit more than the previous design. I also think it just LOOKS nicer. Same with this new App Store design. Way less generic, not the exact same layout and hierarchy as iOS 1 apps.

The density of the previous iOS design language was designed originally for a relatively small 3.5" screen. This new design language feels like it's been designed for modern screen sizes.
 
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I like it. One of the brighter spots of iOS 11 in my opinion. I kinda like the design language. I mean there’s no huge reason to hate on it, not gonna change anything. That Notification Center on the other hand though..
There’s one huge bold reason to hate it. The font takes up too much of the screen. Everything is blown up to the point that it takes a lot more scrolling to find things.
 
I know that the marketing trend right now is "more scrolling means more engagement", but this is annoying to me.

What I like are the categories (Apps and Games separate). What I don't like is how everything is bigger. I really liked seeing all the apps. This will just mean you find less and less unique apps, and forces you on the big content apps. Once again, the focus is $$$.
 
1.) Apple has a complete Stranglehold on App Discovery !

2.) The iOS App search & rankings structure is completely broken !

3.) ~85% of those who browse the iOS App Store looking for apps are extremely Young and extremely Dumb.

4.) Apple does extremely little to help raise the educational bar (case in point, LiveColor / Wide Color / Vivid Color).

Only under NEW Leadership will those issues get fixed !

iTunes "window dressing" on the existing iOS App Store won't solve anything !
 
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