I really like the suggestion made on another thread (sorry, can't remember by who) that called it the "iGloo"...taking overstocked Cubes, freezing them (Ice Cubes) and then building this new "iGloo."
I like the ilamp metaphor. When I first saw the thing it looked suspiciously like something I would see on a display shelf in Target. I then I got to thinking. Hmmm . . . Target sells lots of relatively inexpensive, stylish, useful stuff. Maybe there SHOULD be new imacs on display shelves in Target. Also, the reason that desk lamps are designed the way they are is because it makes them more useful for putting light where it's needed for the task at hand--why shouldn't computers be as useful? I wouldn't have minded a longer metal-ringed "gooseneck" for that matter. It works for my desk lamp.