This is an idea I have for Apple to cure all our iTunes data backup and storage needs (if anyone at Apple reads this post, please, pass this around a brain storming meeting or two ): Our iTunes libraries are growing out of control! How do we safely store all of this great data you let us buy?? Heres what I feel is the perfect solution: We dont need an iTunes server on Time Machine or Airport Extreme We dont need external USB storage enabled on Apple TV We dont need bigger and bigger iPod/iPhone storage We dont need/want to burn all our content to backup DVDs We dont need/want to add another terabyte of storage to our computer every two years What we all need, could use and would be willing to pay for yesterday is this: An iTunes library and server stored in the internet cloud. Advantages to us, the tech and media hungry consumer: Our data will never be lost (assuming proper server configuration) We will be able to scale our libraries infinitely without worrying about storage Our complete libraries are available on-the-go, anywhere we have internet (ie, over the iPhone or at a friends pad) Never having to consider storage space as a factor when deciding between HD or SD TV shows or movies No need to upload any files for backup. Items purchased from the iTunes store are already stored on iTunes servers. We simply gain access. Advantages to you, the Apple geniuses you are: You already have this data stored on your servers! You dont really need to store any more media than you already do. Charge a recurring convenience fee Further solidify digital purchases as the way of the future by eliminating one of the few remaining barriers to total digital media domination . Storage. Additional Thoughts: Local iTunes installations are synced to the iTunes cloud much like an iPod is synced with iTunes. Please dont forget about AppleTV. Id like it if I never had to open iTunes on my PC again. Please, fully integrate the iTunes Cloud server with AppleTV! Anyone else on the forum have some thoughts on this? I'm sure I'm not the first person to think of this! Peace out! Jared B.