To me, they seemed notably smaller. I'm a big guy, so the 38mm is right out, but the 42mm looked good and felt really nice. Smaller and more normal feeling than I expected. Looks really nice on my wrist. I tried on the black sport, which felt nice. I also tried on the SS with classic leather band and Milanese loop. I have very large wrists, measuring 210mm easily, and all three of those fit easily, which I was concerned about.
The Milanese loop looks like it could fit very large wrists, but you have to slide it on, so big hands will be the limiting factor. I liked the way the Milanese looked, but wasn't a big fan of how it felt. The SS with leather looked and felt great, but not great enough to make me pay the huge premium over he sport.
I went in curious, but not planning on buying at all. I left wanting one. If I get one this year (I won't be preordering....maybe Christmas), I'd get the black/black sport.