At first I thought "what's the fuzz, it's a person comforting a kid", but then... oh my.....
it's the way the big character pushes forward his hips while grabbing the back of the head of the kid... jeeez... seriously bad graphic design....
it's very easy to sit back and go "eww that logo is horrible" but the scarier thing is I committee of ppl probably voted for it. So essentially a group of what I'm assuming are "adults" all shotgunned ideas around a room for a while and once again fell into the trap of doing nothing for anyone.