Here is my thinking:
-Apple TV 4k is over two years old
-Apple has had an "October Event" 6 of the last 8 years
-Apple TV+ launches November 1 so timing of new Apple TV unit perfect.
-Apple is promoting Apple TV as a gaming device using Xbox controller. A10 will not keep up with games they will want to promote over the next year in "Apple Arcade".
-Apple expects Catalina's TV app will sell a lot of Apple TV units. Why not launch the 2019 Apple TV at same time as new TV app and Apple TV+?
-Apple TV 4k is over two years old
-Apple has had an "October Event" 6 of the last 8 years
-Apple TV+ launches November 1 so timing of new Apple TV unit perfect.
-Apple is promoting Apple TV as a gaming device using Xbox controller. A10 will not keep up with games they will want to promote over the next year in "Apple Arcade".
-Apple expects Catalina's TV app will sell a lot of Apple TV units. Why not launch the 2019 Apple TV at same time as new TV app and Apple TV+?