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I have a reason why this type of set up using the ATV with cable is good.

The ATV's UI is so much better than the cable companies. The cable companies' STBs are large, slow, buggy, and have outdated UI. Plus, many companies charge for HD. If you have a few HD STBs that you are renting, the costs add up quick. In a years time, you could buy a couple ATVs.

I pay for a cable tv sub. It only costs a little more than internet alone, and it includes Showtime for 12 months.

I do not use Comcast's crappy STB. It has never been hooked up. It is sitting in the box that it was shipped to my house and I have never taken it out. It was the free one that came with my sub, so there is no monthly fees for it.

I use ATVs all over my home. If there is a station that I am paying for, but it not available on my ATVs I do not watch it.



For the reasons listed above. I will reverse the question on you:

Why would you watch something on the DIRECTV box if you can get the same content on an Apple TV?

I've considered doing the same. The price for cable tv is not much more than the internet that carries it. Some offers even pay you to take cable! But unfortunately, so many of the AppleTV apps that work on a cable subscription aren't available in Canada. I'd return to buying cable TV after 9 years (first AppleTV!) if I could download all the individual channel apps and watch them that way.
 
Why does it irritate you? Don't you just buy seasons the content you want?

Unless apple decides to become a pay tv provider, they cannot rebroadcast content to you.

Sorry for posting such a late reply to your question.
I won't go into too much detail. I'll start by saying that I am a cable cutter. For me, the price didn't justify the content that I actually consumed, so I ditched it.
Apple TV has been a great addition to what I had prior to 2007, which was nothing. haha
I do buy the content I want, but I like I said, it's just irritating regarding network TV. When I say it irritates me, I'm not saying that Apple owes me anything. I also understand rebroadcasting issues.

I don't know if "irony" is the right term here, but it's just funny that I purchased an Apple TV because I'm a cable cutter, yet a large part of the content requires authentication through a provider - which of course I don't have, because I don't use a provider. In that sense, it's irritating that I need the very thing that I got rid of in order to watch something that would normally be free.

Incidentally, I live in an area that even with an HD antenna, I only pull in one channel - PBS.

In the big picture, I don't worry about not having something that I've gone without for years. More and more, we're seeing YouTube and others broadcasting things that I always missed after cutting cable. State of the Union Address, Presidential Debates. This year, I watched the Superbowl via Airplay from my Mac.
Maybe we're getting somewhere with this streaming thing. I hope it one day doesn't involve cable at all.

Like you possibly alluded to, maybe Apple will enter the provider market one day.
 
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