MIT technology review has an article out saying Apple doesn't need to build a car to "reinvent driving": http://www.technologyreview.com/view/535531/apples-real-car-play/ The problem with this strategy is when has Apple ever been about selling their technology to go in someone else's product? When have they ever been successful providing just a component of a product? Also, how many car companies would be willing to allow Apple to control their dashboard? Especially if Apple was pitching this same technology to multiple auto manufacturers. No car company wants their dash to look exactly like a competitors. And we can already see with the slow rollout of CarPlay and Android Auto that car companies are in no rush to let Apple or Google take over their dash. We may never see an actual car from Apple but I don't think there's any doubt Apple is researching designing the entire widget not just an infotainment system for someone else's product.