About Apple Watch cost

afsnyder

macrumors 65816
Original poster
Jan 7, 2014
1,267
33
People are assuming the different collections would cost different. My concern here is that Apple doesn't really sell complexity.

My thoughts are the Apple Watch and Apple Watch Sport sell for $349 w/ a choice of your band. Or maybe the Apple watch sells for 500. The Apple Watch edition sells for a fixed $X,000 w/ a choice of your band.

Then the extra straps for an Apple Watch or Apple Watch Sport would sell for individual prices depending on the materials used but generally go between only a few price-points so that the consumer doesn't have to add up $$ and get confused or annoyed.

I don't have any reason to believe Apple would try hundreds of different pricings. Everyone today KNOWS the iPhone costs 199 then 100 more per storage tier. I don't know, just the whole speculation of the sport costing less than the apple watch and then the bands costing certain amounts just seems silly.
 
Last edited:

TimUSCA

macrumors 6502a
Mar 17, 2006
698
1,491
Aiken, SC
Hard to say because Apple has never sold anything with this many options. But I would like to point out that they *do* charge an extra $100 to go from the 6 to the 6 Plus. Yeah, it's an upgrade. But so is going from aluminum with gorilla glass to stainless steel with sapphire glass.
 

Sharkey311

Suspended
Jan 11, 2013
825
135
Hard to say because Apple has never sold anything with this many options. But I would like to point out that they *do* charge an extra $100 to go from the 6 to the 6 Plus. Yeah, it's an upgrade. But so is going from aluminum with gorilla glass to stainless steel with sapphire glass.
iPhone 6 and 6 Plus have more differences than size though. OIS, better screen, etc.

The difference between 38 and 42mm is just that; size. Unless they release more info that the bigger model has more features, it would be foolish for them to sell the *slightly* bigger model for 50 or 100 more.
 

afsnyder

macrumors 65816
Original poster
Jan 7, 2014
1,267
33
Hard to say because Apple has never sold anything with this many options. But I would like to point out that they *do* charge an extra $100 to go from the 6 to the 6 Plus. Yeah, it's an upgrade. But so is going from aluminum with gorilla glass to stainless steel with sapphire glass.
Right... I don't know. People are speculating such a wide variety of pricing, I'm just getting a little nervous that there won't be a "fixed" and "recognizable" price for the watches.
 

mojolicious

macrumors 68000
Mar 18, 2014
1,563
310
Sarf London
Right... I don't know. People are speculating such a wide variety of pricing, I'm just getting a little nervous that there won't be a "fixed" and "recognizable" price for the watches.
1) The Watch cannot be purchased without a strap. The cheapest off-the-peg $349 Watch Sport will come with the cheapest tier of bands.

2) A 'custom build' Watch Sport only will be $300, with the compulsory bands starting at $49.

3) The 38mm/42mm Watch Sports will be the same price.

4) Ditto the Watches.

5) But not the Watch Editions, because precious metals and stuff.

6) I have absolutely no factual basis for any of this.
 

Piggie

macrumors G3
Feb 23, 2010
8,288
2,471
Right... I don't know. People are speculating such a wide variety of pricing, I'm just getting a little nervous that there won't be a "fixed" and "recognizable" price for the watches.
Perhaps to make it simple for buyers Apple won't price each different strap differently.

They may have say Basic, Standard and Deluxe Straps & Pricing.

Let's say $49, $149, $199 Just for example.

So there are not a million different price combinations.

3 prices for the Watch itself and 3 prices for the bands.

They "could" have decided to do something like this to keep it simple.
 

FrankySavvy

macrumors 65816
Mar 4, 2010
1,289
275
Long Island, NY
This is what I'm thinking:

APPLE WATCH SPORT - Aluminum Silver/Space Gray Case

38mm - $349 with White/Black Fluoroelastomer Strap
42mm - $399 with White/Black Fluoroelastomer Strap

AVAILABLE STRAPS (Sold Seperately):

Sport Fluoroelastomer Strap Blue/Pink/Green/White/Black $49



APPLE WATCH Stainless Steel Case

38mm - $449 with White/Black Fluoroelastomer Strap
42mm - $499 with White/Black Fluoroelastomer Strap

38mm - $549 with Black Classic Buckle
42mm - $599 with Black Classic Buckle

38mm - $579 with Milanese Loop
42mm - $629 with Milanese Loop

38mm - $599 with Soft Pink, Midnight Blue, Brown Leather Modern Buckle
42mm - $649 with Stone, Light Blue, Brown Magnetic Leather

38mm - $699 with Link Bracelet
42mm - $749 with Link Bracelet

Apple Watch Space Black Stainless Steel Case

38mm - $749 with Link Bracelet
42mm - $799 with Link Bracelet

AVAILABLE STRAPS:

Sport Fluoroelastomer Strap Blue/Pink/Green/White/Black $49
Classic Leather Buckle - $99
Milanese Loop - $129
Leather Loop - $149 *only available for 42mm
Modern Leather Buckle - $179 *only available for 38mm
Stainless Steel Link - $199
Stainless Steel Black Link - $229



Apple Watch Edition - Rose Gold

38mm - $1999 with White Fluoroelastomer Strap w/18kt Rose Gold Pin
42mm - $2199 with White Fluoroelastomer Strap w/18kt Rose Gold Pin

38mm - $2999 with Rose Grey Modern Buckle Strap w/18kt Rose Gold Buckle

Apple Watch Edition - Yellow Gold

42mm - $2199 with Black Fluoroelastomer Strap w/18kt Gold Pin
42mm - $2799 with Midnight Blue Classic Buckle Strap w/18kt Gold Buckle

38mm - $2999 with Bright Red Leather Modern Buckle Strap w/18kt Yellow Gold Buckle

AVAILABLE STRAPS:
White Fluoroelastomer Strap w/18kt Rose Gold Pin - $299
Black Fluoroelastomer Strap w/18kt Yellow Gold Pin - $299 *42mm Only
Midnight Blue Classic Buckle Strap w/18kt Gold Buckle - $499 *42mm Only
Modern Buckle Strap w/18kt Rose Gold Buckle - $999 *38mm Only
Modern Buckle Strap w/18kt Yellow Gold Buckle - $999 *38mm Only
 

Technodynamic

macrumors 6502
Jul 25, 2012
371
80
My instinct says you are correct and very close on prices. despite other rumors I read.

This is what I'm thinking:

APPLE WATCH SPORT - Aluminum Silver/Space Gray Case

38mm - $349 with White/Black Fluoroelastomer Strap
42mm - $399 with White/Black Fluoroelastomer Strap

AVAILABLE STRAPS (Sold Seperately):

Sport Fluoroelastomer Strap Blue/Pink/Green/White/Black $49



APPLE WATCH Stainless Steel Case

38mm - $449 with White/Black Fluoroelastomer Strap
42mm - $499 with White/Black Fluoroelastomer Strap

38mm - $549 with Black Classic Buckle
42mm - $599 with Black Classic Buckle

38mm - $579 with Milanese Loop
42mm - $629 with Milanese Loop

38mm - $599 with Soft Pink, Midnight Blue, Brown Leather Modern Buckle
42mm - $649 with Stone, Light Blue, Brown Magnetic Leather

38mm - $699 with Link Bracelet
42mm - $749 with Link Bracelet

Apple Watch Space Black Stainless Steel Case

38mm - $749 with Link Bracelet
42mm - $799 with Link Bracelet

AVAILABLE STRAPS:

Sport Fluoroelastomer Strap Blue/Pink/Green/White/Black $49
Classic Leather Buckle - $99
Milanese Loop - $129
Leather Loop - $149 *only available for 42mm
Modern Leather Buckle - $179 *only available for 38mm
Stainless Steel Link - $199
Stainless Steel Black Link - $229



Apple Watch Edition - Rose Gold

38mm - $1999 with White Fluoroelastomer Strap w/18kt Rose Gold Pin
42mm - $2199 with White Fluoroelastomer Strap w/18kt Rose Gold Pin

38mm - $2999 with Rose Grey Modern Buckle Strap w/18kt Rose Gold Buckle

Apple Watch Edition - Yellow Gold

42mm - $2199 with Black Fluoroelastomer Strap w/18kt Gold Pin
42mm - $2799 with Midnight Blue Classic Buckle Strap w/18kt Gold Buckle

38mm - $2999 with Bright Red Leather Modern Buckle Strap w/18kt Yellow Gold Buckle

AVAILABLE STRAPS:
White Fluoroelastomer Strap w/18kt Rose Gold Pin - $299
Black Fluoroelastomer Strap w/18kt Yellow Gold Pin - $299 *42mm Only
Midnight Blue Classic Buckle Strap w/18kt Gold Buckle - $499 *42mm Only
Modern Buckle Strap w/18kt Rose Gold Buckle - $999 *38mm Only
Modern Buckle Strap w/18kt Yellow Gold Buckle - $999 *38mm Only
 

gcooldude86

macrumors 6502
Jul 28, 2014
319
43
Ontario, Canada
I hope your right on the pricing for the Watch Edition, I can see myself being able to afford that.

This is what I'm thinking:

APPLE WATCH SPORT - Aluminum Silver/Space Gray Case

38mm - $349 with White/Black Fluoroelastomer Strap
42mm - $399 with White/Black Fluoroelastomer Strap

AVAILABLE STRAPS (Sold Seperately):

Sport Fluoroelastomer Strap Blue/Pink/Green/White/Black $49



APPLE WATCH Stainless Steel Case

38mm - $449 with White/Black Fluoroelastomer Strap
42mm - $499 with White/Black Fluoroelastomer Strap

38mm - $549 with Black Classic Buckle
42mm - $599 with Black Classic Buckle

38mm - $579 with Milanese Loop
42mm - $629 with Milanese Loop

38mm - $599 with Soft Pink, Midnight Blue, Brown Leather Modern Buckle
42mm - $649 with Stone, Light Blue, Brown Magnetic Leather

38mm - $699 with Link Bracelet
42mm - $749 with Link Bracelet

Apple Watch Space Black Stainless Steel Case

38mm - $749 with Link Bracelet
42mm - $799 with Link Bracelet

AVAILABLE STRAPS:

Sport Fluoroelastomer Strap Blue/Pink/Green/White/Black $49
Classic Leather Buckle - $99
Milanese Loop - $129
Leather Loop - $149 *only available for 42mm
Modern Leather Buckle - $179 *only available for 38mm
Stainless Steel Link - $199
Stainless Steel Black Link - $229



Apple Watch Edition - Rose Gold

38mm - $1999 with White Fluoroelastomer Strap w/18kt Rose Gold Pin
42mm - $2199 with White Fluoroelastomer Strap w/18kt Rose Gold Pin

38mm - $2999 with Rose Grey Modern Buckle Strap w/18kt Rose Gold Buckle

Apple Watch Edition - Yellow Gold

42mm - $2199 with Black Fluoroelastomer Strap w/18kt Gold Pin
42mm - $2799 with Midnight Blue Classic Buckle Strap w/18kt Gold Buckle

38mm - $2999 with Bright Red Leather Modern Buckle Strap w/18kt Yellow Gold Buckle

AVAILABLE STRAPS:
White Fluoroelastomer Strap w/18kt Rose Gold Pin - $299
Black Fluoroelastomer Strap w/18kt Yellow Gold Pin - $299 *42mm Only
Midnight Blue Classic Buckle Strap w/18kt Gold Buckle - $499 *42mm Only
Modern Buckle Strap w/18kt Rose Gold Buckle - $999 *38mm Only
Modern Buckle Strap w/18kt Yellow Gold Buckle - $999 *38mm Only
 

Technodynamic

macrumors 6502
Jul 25, 2012
371
80
I hope the vast majority of bands will be supported by the Sport Edition, I also hope the stainless steel (WATCH) edition will be cheaper then I suspect.
if Apple wants to sell many millions of them (which they project), then need to be within reach price wise. I think SS will be a mild upgrade $150ish
 

TimUSCA

macrumors 6502a
Mar 17, 2006
698
1,491
Aiken, SC
iPhone 6 and 6 Plus have more differences than size though. OIS, better screen, etc.

The difference between 38 and 42mm is just that; size. Unless they release more info that the bigger model has more features, it would be foolish for them to sell the *slightly* bigger model for 50 or 100 more.
I wasn't comparing the sizes, I was comparing the different models (Sport vs Stainless). That's what OP was talking about.

----------

if Apple wants to sell many millions of them (which they project), then need to be within reach price wise. I think SS will be a mild upgrade $150ish
I agree. I don't see the stainless being twice as much as the Sport, like Gruber said. I'm thinking the Sport will be $349 and the Stainless will be more like $499.
 

extricated

macrumors 6502
Jul 14, 2011
438
55
Arkansas
This is what I'm thinking:

APPLE WATCH SPORT - Aluminum Silver/Space Gray Case

38mm - $349 with White/Black Fluoroelastomer Strap
42mm - $399 with White/Black Fluoroelastomer Strap

AVAILABLE STRAPS (Sold Seperately):

Sport Fluoroelastomer Strap Blue/Pink/Green/White/Black $49

...
Yes! For the Sport and Stainless, I've been thinking very similar to what you shared.
I think the Edition will go higher than you suggested, but all of your estimates (Edition included) seem very realistic.

I hope you're close!
 

dylman

macrumors regular
Oct 30, 2014
106
10
FWIW, my guess is approx. $750 for the basic SS watch, up to $1000 for the link bracelet in space black.

I think it's possible that no price for the Edition will be publicly revealed. If you have to ask...
 

Mr. Buzzcut

macrumors 65816
Jul 25, 2011
1,037
486
Ohio
It doesn't need to be that complicated. There are three major price points, each with two sizes. I doubt they go beyond that, i.e., charging more for space black. Everything else is accessories. Customers will grasp this. I'll be very surprised if there are multiple band options for non BTO stock. Some may even be Apple store exclusive like (PRODUCT)RED used to be.
 

FrankySavvy

macrumors 65816
Mar 4, 2010
1,289
275
Long Island, NY
FWIW, my guess is approx. $750 for the basic SS watch, up to $1000 for the link bracelet in space black.

I think it's possible that no price for the Edition will be publicly revealed. If you have to ask...
I think $1000 will be tuff to sell a stainless steel watch, if the sports band starts at $349, i could not see such a jump to stainless steel to $750, maybe $750 for the high end of the Apple Watch collection.
 

dylman

macrumors regular
Oct 30, 2014
106
10
I think $1000 will be tuff to sell a stainless steel watch, if the sports band starts at $349, i could not see such a jump to stainless steel to $750, maybe $750 for the high end of the Apple Watch collection.
I kind of hope you're right, it would mean I could probably get the stainless steel if I wanted. As it is, I really do think I'll be getting the Sport.