Jan Dawson has a good piece explaining why Jobs 2x2 grid doesn't work anymore and why Apple's lineup today isn't the same as the 90s. https://techpinions.com/why-2016-isnt-1997-for-apple/44434 In my opinion what makes some of these product lines look bloated is Apple's decision to keep older models around to hit certain price points. In some cases I think they keep things around too long but it's for price reasons more than anything else. I hope Apple does with the iPad what they did with the iPhone SE. Get rid of older models and just have one really nice entry level iPad and then step up to the Pro line. Same with laptops. Get rid of the Air, make the MacBook the entry level device and the Pro for people who need more ports and power. And if the iPhone SE gets refreshed about 6 months after the flagship iPhones then I think that's when the year-old discounted flagship should leave the lineup. It seems weird that the 6 and 6 Plus are more expensive than the SE but internals of SE are better. What's the point of 6 and 6 Plus in the lineup now? Anyway I don't think 2016 is like the 90s but there are areas where Apple can clean-up its lineup.