About that Vogue ad

[Rogifan]

Some tech pundits claim the Vogue ad proves Apple is no longer a tech company but a company that sells pretty things at a premium price. I guess these pundits forgot about the original iMac ads that had next to no focus on technology:

Or how about the iPod dancing silhouette campaign which focused on white earbuds. Is the Watch ad really that different just because it's located in Vogue magazine and not Time or Newsweek? It isn't just wealthy people that read Vogue magazine. It's not like Apple is advertising in the Robb Report.

 

[8CoreWhore]

Pundits are just that.

 

[rjlawrencejr]

I complete agree. The first ads that came to mind were the early iMac TV ads that showed the different colors floating through the air. Unfortunately too many people have such short memories and don't check facts before opening their mouths.

 

[Mascots]

1984

 

[JayLenochiniMac]

A company that sells pretty things at a premium price isn't necessarily a fashion company, and that's where Apple was trying to get their message across with the Vogue ad. That's quite different from the iMac ads.

 

[Rogifan]

A company that sells pretty things at a premium price isn't necessarily a fashion company, and that's where Apple was trying to get their message across with the Vogue ad. That's quite different from the iMac ads.

My point is those iMac ads weren't really selling technology, they were selling fun colors, unique style. But I think this gold watch is really freaking some people out. I was listening to the most recent Core Intuition podcast and Daniel Jalkut seemed very uneasy about Apple selling a really expensive watch that's expensive purely because of the materials used.

Personally I think there's way too much focus on the Edition watch and how much it will cost when there's a $349 Watch that's for everyone. I highly doubt Apple is expecting to sell a lot of Edition watches. And note, all three collections were featured that Vogue ad, not just the gold one. But if Apple has chosen really high markups on some of the stainless steel and gold watches I hope Cook, Schiller etc. are prepared for the controversy that will ensue. It won't matter what great features or killer apps are announced, the media will be 100% focused on the price of the edition watch.

 

[Piggie]

My point is those iMac ads weren't really selling technology, they were selling fun colors, unique style. But I think this gold watch is really freaking some people out. I was listening to the most recent Core Intuition podcast and Daniel Jalkut seemed very uneasy about Apple selling a really expensive watch that's expensive purely because of the materials used.

Personally I think there's way too much focus on the Edition watch and how much it will cost when there's a $349 Watch that's for everyone. I highly doubt Apple is expecting to sell a lot of Edition watches. And note, all three collections were featured that Vogue ad, not just the gold one. But if Apple has chosen really high markups on some of the stainless steel and gold watches I hope Cook, Schiller etc. are prepared for the controversy that will ensue. It won't matter what great features or killer apps are announced, the media will be 100% focused on the price of the edition watch.

Apple will get their ads ripped out if they dared to charge what some are suggesting which is why I think these people are massively wrong, or. There is some giant additional bonus that comes with the gold watch.

I know all the arguments, but, as the products are the same and the manufacturing process will be the same, having a clear and unexplainable, lets say $3000 to $8000 clear profit mark up on it, simply because that's what they decided they would like would be a joke for a tech company.
Other watch makers, and other smartphone tech companies will laugh their socks off if they dared to do this as it opens the market right up, as apple would then be unreachable for this model for 99.5% of buyers and every other brand then w ill be able to come in and undercut them with gold models in the future.

 

[shk718]

Good post - Apple has always been about design AND function - they've always wanted the technology to be seamless and disappear into a beautiful object. Computers are in the middle of a huge evolution - we demand access everywhere we are. Now you can pick up your wrist - ask your watch a question and get a quick answer, need more detail - get your iPhone out - still not enough - go home and use your computer. Computing power everywhere! Apple Watch is not a simple "gadget" - all the tech inside that thing is amazing -