Some tech pundits claim the Vogue ad proves Apple is no longer a tech company but a company that sells pretty things at a premium price. I guess these pundits forgot about the original iMac ads that had next to no focus on technology: Or how about the iPod dancing silhouette campaign which focused on white earbuds. Is the Watch ad really that different just because it's located in Vogue magazine and not Time or Newsweek? It isn't just wealthy people that read Vogue magazine. It's not like Apple is advertising in the Robb Report.