A big plus. ACC fans are passionate, the league has interest and success in a wide variety of sports, and the conference's footprint includes almost 55 percent of the U.S. population.
The league has 60+ years of tradition, too, which makes for plenty of vault material.
And because the conference hasn't locked into its own cable channel yet, the league has a chance to do some interesting things - like see where Apple TV goes and react accordingly.
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Oh yeah. Those Nebraska-Maryland games are gonna rock the Comcast Center in a way Duke and Carolina never could.