O2 has had plenty of time to prepare their website but did not. It is their existing customers whom they are screwing. The highly desirable new customers will have no problem getting their phones on Friday, but we are not allowed to purchase in the shops. I propose that we both register our unhappiness with the current system through the poll here and report O2 to the ombudsman to take action. O2 lied to me that "millions and millions" of people are currently trying to upgrade on their website, that they still refuse to take orders over the phone despite this disaster and will not let us existing customers upgrade at the stores on Friday. Anyone else hear any BS from O2 to add here? Any other ideas about how to pressure O2 to change their policy and let us order over the phone or pick up our upgrades on Friday at high street stores? Screw O2 for screwing their faithful customers in order to add a few more.