I think Apple's wow factor on products today is only based on beautiful design + packaging.. Why is Apple failing so hard when it comes to creating software that is fun to use and has that same wow factor as when you buy the products? When upgrading my iPHone to iOS 9 I lost all my heath data so I had to restart over with Apple Watch Activity. Before you could clearly see my progress going up, from very limited condition to someone that can run outside for an hour or so. So I started all over, but now I'm kinda trained - not a professional but just in good/healthy condition as you'd expect form someone who's workmen out for about 3 months. I've completed all the circles since the restart.. 14 days later I already earned almost all badges I could possibly earn. I only have to beat my 48 minutes running outside record and and double my burned calories. When I do so tomorrow (expectation) I have earned all the badges I could possibly earn in the Activity app. All other badges near the bottom of that list are time bounded. 1 month workouts , 100, 356, 500 and 1000 days. Where is the fun in this? This is like buying a Super Mario game and running trough all 140 levels in 4 days because it's too easy. #Done playing the game.. Apple + fun software..... It's bad! It's really bad!