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Ad Agencies Receiving iAd Details as Apple Looks to Hinder Rival Ad Networks

Really confused with all the negatives, also seems a lot of people don't really understand what iAd is. It will change nothing for the customers(/users), except we will have ads of higher quality and won't get thrown out to Safari whenever we (by accident or on purpose) click on them. At the same time as it will benefit the developers.

I don't have a lot of games with ads right now, and there won't be more because of iAds. But for the few where I do have ads (say, in the menu in We Rule) I'm all for targeted ads (if they're gonna be there they might as well be interesting) of higher quality and won't throw my out of the app when I click on them by accident..

So really, IMO is will be good for developers, users and Apple while it won't be as good for Google etc, but honestly I don't give a damn about that.
 
roland.g said:
Hello. The ads are created by the advertiser/Apple's iAd Quattro division creating ads. Developers looking to place ads in their free Apps simply choose to do so. Apple will do the rest. And the developer gets their share from Apple for their "free" App by allowing advertising, giving them a 60% revenue of the ads. Win-win.
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No, in the Q and A after the event last week, they said they had a team of people to help develop the ads. You betcha that'll be an added cost. Creating good ads (like those demoed) take a lot of time and creativity.
 
Veri said:
What is a "classy, upscale" advert? Whether it's Apple selling iPhones, Las Vegas selling Gambling, Mom selling Teeth Whitening or MS selling Windows 7, they're all doing precisely the same thing:
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Viagra and Cialis ads fall into the "not classy, not upscale" category, in my mind at least. Don't make me have to explain what ED is to my seven year-old daughter.

Define the high end and stick to it, and you can control the market. Basically what Apple already does best.
 
cmwade77 said:
I don't want ads on my phone, period. I pay enough for it, I expect Apple to keep away from ads, if FREE apps want to put Ads, then that is fine, but the shouldn't be allowed on paid apps.
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Then you should avoid buying ad supported aps, these already exist and nothing is going to change.

Stella said:
I shall just be avoiding those iAd enabled apps, especially those paid for.

Consumer choice
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This is exactly how people who don't want ads on their phone should behave. If you don't want it, don't use the apps.

theheadguy said:
At what point is Apple's greed excessive?
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They are joining into a market on a device they manufacture. The ad market has been there since the app store opened.

Veri said:
Why? I don't understand how adverts benefit anyone but the lazy who are also prepared to put undue weight on the claims of the seller. What's wrong with word of mouth? Reviews? Studying specs? Trying products out in a store?

If I'm going to see an advert, I'd rather it not be targeted to me, so I have no doubt that it's an advert. Otherwise it takes a few milliseconds' more cognitive effort to ignore it.
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Advertisements , particularly targeted ones, can let you know about a product you did not even know existed. Advertisements don't mean you should not do your homework. I love movies, but often times the first time I hear about a new movie is from an advertisement. I don't consider myself particularly lazy, often times the first time anyone outside the industry hears about a movie is from an advertisement.


NickK1066 said:
My phone sits in my personal space - no ads thanks.

Mobile operators know the quickest way to cause churn on the network is to invade that space without permission. I've spent over 12 years in the global mobile industry - including mobile advertising.

Additionally it's against some country laws to data mine or export personal data outside the country. So what Apple are attempting to do varies in legislation around the globe.
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For all of your experience, you apparently do not own an iPhone or understand what we are talking about. No one is invading anything. You have a choice to install ad supported apps or not install ad supported apps. None of the current built in applications on the iPhone will have ads. No one is invading anything.
 
now you get what it's all about...

It was about YOU back in the days when you had to type pr#6, but since Steve came back it's always been about the buck. It's why he was kicked out to begin with, so what did you expect the focus to be when he came back?

Selling an entire line of products targeted to kids and technologically insecure people who need the latest tech to feel important, and getting them all HOOKED. And then you're surprised and think he tricked you into giving Apple access to information about you to build a marketing profile to sell more stuff to you.:eek:

It's abundantly clear reading these comments that the vast majority are kids and people with sophomoric tendencies, which is the profile he was targeting to get hooked on his product to being with. Get a clue, it's not about YOU.
 
iOrlando said:
wow so no comments yet complaining about apple taking your app and song selection info to target ads to you?

whats up with that.
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Much better than geographical targetting.

Recently I'm becoming highly annoyed by going to computer sites for example, where I am actually interested in seeing ads for cool new compuer stuff available first in America or Europe just like if I was reading a computer magazine). But starting about a year ago there's been a growing trend to target my Australian ISP so I'm seeing the same crappy advertising for Australian airlines or car tires that I already have to endure on TV and elsewhere, and which I'm not even remotely interested in. I think it's Google doing that. Sod them.

PS. For all those wondering, Steve Jobs specifically said in the keynote that iAds is for free apps if any of those developers want to try and cover their costs, just add the iAd code in their app. I suspect the iPhone is just the launch vehicle for this service and eventually they'll take what they know and will go onto the web proper if it proves successful enough and take Google on head-on (which is Google's main revenue, and pretty much a goldmine).
 
darthvapor said:
It was about YOU back in the days when you had to type pr#6, but since Steve came back it's always been about the buck. It's why he was kicked out to begin with, so what did you expect the focus to be when he came back?

Selling an entire line of products targeted to kids and technologically insecure people who need the latest tech to feel important, and getting them all HOOKED. And then you're surprised and think he tricked you into giving Apple access to information about you to build a marketing profile to sell more stuff to you.:eek:

It's abundantly clear reading these comments that the vast majority are kids and people with sophomoric tendencies, which is the profile he was targeting to get hooked on his product to being with. Get a clue, it's not about YOU.
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Considering Apple was facing an abyss, of course he was brought back to get it back to profitability. Why, what else do you think they brought him back for?

And I don't know if you recall the 1984 Macintosh all-in-one computer with the GUI, when all the 'proper' computers were command lines. The one just like an iMac. Are you saying he only started doing 'computers-for-the-rest-of-us' after he returned in '97?
 
NickK1066 said:
My phone sits in my personal space - no ads thanks.

Mobile operators know the quickest way to cause churn on the network is to invade that space without permission. I've spent over 12 years in the global mobile industry - including mobile advertising.
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You'd think that after 12 years in the industry you would have learned to read the article before responding.

No one is talking about ads taking over your cell phone. The discussion involves ads on applications that you can choose to download or not-just like the current situation. In many cases, you'll have a choice of a paid app with no ads or a free app with ads. Just how in the heck can you complain about that?

NickK1066 said:
Additionally it's against some country laws to data mine or export personal data outside the country. So what Apple are attempting to do varies in legislation around the globe.
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How do you know what Apple is doing? Apple has specifically forbidden advertisers to do that. If Apple does it at all, you can be sure they'll make an effort not to do it in countries where it's not allowed.

FrankieTDouglas said:
It just feels like, at some point, with Apple's shady business practices since they went into the phone business, a BIG lawsuit will go down eventually against them.
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Please enlighten me. What laws has Apple broken and would would be the basis for this hypothetical lawsuit? Please be specific on what law and section you think they've broken.

darthvapor said:
It was about YOU back in the days when you had to type pr#6, but since Steve came back it's always been about the buck. It's why he was kicked out to begin with, so what did you expect the focus to be when he came back?

Selling an entire line of products targeted to kids and technologically insecure people who need the latest tech to feel important, and getting them all HOOKED. And then you're surprised and think he tricked you into giving Apple access to information about you to build a marketing profile to sell more stuff to you.:eek:

It's abundantly clear reading these comments that the vast majority are kids and people with sophomoric tendencies, which is the profile he was targeting to get hooked on his product to being with. Get a clue, it's not about YOU.
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Nor is it about YOU.

Millions of people are happy that Apple has created products that suit their needs. Apple products are selling like hotcakes and Apple earned about 35% of the ENTIRE INDUSTRY profits last year. How are they doing that if their products are not what people want to buy?

If you don't like Apple products, don't buy them. If you don't like Apple's advertising model, don't buy any ad-supported apps. If you don't like iTunes, don't use it. And so on. But get off your holier than thou rampage.
 
jragosta said:
If you don't like Apple products, don't buy them.
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What if I like OS X, but not most Apple hardware?

If you don't like Apple's advertising model, don't buy any ad-supported apps.
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Or block the ads with firewalls on or off the device.

If you don't like iTunes, don't use it.
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But what if I like iPhones, but not iTunes?

Compliance: If you don't like X, avoid it.
Progress: If you don't like X, fix it.
 
tarproductions said:
Will these ads be stagnant, traditional ads? Or will they be more interactive, so to speak. If video ads are an option this will lead to many more business endeavors for someone like myself.
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Check out the keynote where they demoed what iAds could look like. They were very interactive, with video and games in the ad.
 
FrankieTDouglas said:
It just feels like, at some point, with Apple's shady business practices since they went into the phone business, a BIG lawsuit will go down eventually against them.
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Shady business practices, please, the iPhone is a closed system. Just like other closed system, they can do pretty much what they want. If you don't like their rules, don't buy an iPhone and don't develop for it either.
 
A lot of folks seem to be believing the spin in the original article, that not giving out unique phone identifiers is about locking out competitors.

I'd say it's a critical privacy issue.

Giving out unique phone identifiers would get them in a LOT of hot water.

The competing ad networks have all the same customization tools they already have, plus knowing the apps they're placing in.
 
Veri said:
What if I like OS X, but not most Apple hardware?


Or block the ads with firewalls on or off the device.


But what if I like iPhones, but not iTunes?

Compliance: If you don't like X, avoid it.
Progress: If you don't like X, fix it.
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Then Apple is not for you. Apple doesn't do OS or hardware, they make a computer et etc. Apple is all about packages and not software OR hardware.
 
GSV said:
Check out the keynote where they demoed what iAds could look like. They were very interactive, with video and games in the ad.
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However, the ads in the app themselves is not a video. If a still picture. Click on the picture and it gets you practically a website (but in a built-in fake kind of browser).
 
NickK1066 said:
My phone sits in my personal space - no ads thanks.

Mobile operators know the quickest way to cause churn on the network is to invade that space without permission. I've spent over 12 years in the global mobile industry - including mobile advertising.

Additionally it's against some country laws to data mine or export personal data outside the country. So what Apple are attempting to do varies in legislation around the globe.
Click to expand...

You sound like you don't own an iPhone or working in the ad business. First, apps have ads in them now, nothing changing here. Second, if you were in the ad business you would be going nuts like everyone else in the ad business right now trying to talk to Apple how to get in...
 
To all those people that don't want ads on their iPhone: buy an iPhone but never turn it on.

There are currently ads on the iPhone browser and ads on apps -- none of them are from Apple's iAd platform. If you didn't know this then I doubt you actually own an iPhone.

All Apple is doing is creating a new mobile ad platform and a new mobile ad network. Alcatel announced their own mobile ad network yesterday -- this is nothing earth shattering.

------------

Apple appears to be targeting the top the market, the same way they target the top of the market with their computer products. In other words, they want their premium mobile devices to have premium mobile advertising.

This won't lock out competitors, however. If a developer or publisher wants AdMob ads on their app they can continue to have them -- they just won't be as attractive, or pay them as much, as iAds would. Remember, those ads from other networks are just links that open up the browser. They don't violate any developer agreements since they are just JPGs or animated GIFs with embedded links. (No Flash, of course. ;) )

No guy pitching mailorder Viagra is going to use iAds -- it will be too expensive. Those that will use the iAds network will pay higher CPMs and have to build new creative. This means that Apple is going after a limited, but lucrative market.
 
No one wants ads. No one wants to pay more than 2 bucks for an app. Luckily the supply of eventually-disappointed developers is almost infinite.
 
ValSalva said:
Sounds like rival gangs. Ads are a necessary evil (I guess) but this has the potential to get out of hand.
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Competition is the reason that a small form factor computer like an iPhone or Nexus One fits in your pocket and costs a few hundred dollars, vs. taking up entire rooms and only being affordable to governments and accounting departments of huge corporations.

:D
 
Dusse said:
Really confused with all the negatives, also seems a lot of people don't really understand what iAd is.
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The negatives probably refer to:

MediaMemo reports on another change to Apple's developer terms that has the potential to cripple competing ad networks by preventing analytics companies such as AdMob and Flurry from receiving data on customer ad usage.
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Basically, the standard "play by our rules or f**k off" mantra that permeates every Apple product line. The same ethos that lost Apple the desktop OS war.
 
ShiftyPig said:
The negatives probably refer to:



Basically, the standard "play by our rules or f**k off" mantra that permeates every Apple product line. The same ethos that lost Apple the desktop OS war.
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I'd prefer if no one, including Apple, had access to that information.
 
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