ad pick-ups

Discussion in 'Design and Graphics' started by nicrose, Feb 12, 2007.

  1. nicrose macrumors member

    Apr 11, 2006
    Does anyone know what an "ad pick-up" is? It's a term I found on a job posting for an ad company.
    I looked it up on wikipedia, but no luck.

    MacBook Pro user
  2. bigus7674 macrumors member

    Jan 4, 2005
    ad pick up

    can you post the link to the job posting; might be easier to decipher the meaning to see the context in which they are using the term.

    EDIT* from what i can see, ad pick up would be the process of sending the ad out to the corresponding publication to be published...usually by uploading the file(s) to the publications FTP site or emailing them. So, it appears to be more of a production type of position rather than a design-based (ie actually designing the ads) position....
  3. Idioteque macrumors member

    May 5, 2005
    I work for a design and branding firm, and we produce a monthly magazine. For us the term "pick-up" means using an ad from a previous issue of the mag. So instead of having to design an ad, it would say pick-up from Feb issue. Meaning we would have to find the pdf of the ad from Feb issue and use it in the March issue.
  4. nicrose thread starter macrumors member

    Apr 11, 2006
    Hi Thanks

    To the last responder:
    I think you were right about it meaning pick-up from the last issue. It sounded like a production job. ick.:(
    thanks for your help.

    macbookpro user
  5. redAPPLE macrumors 68030


    May 7, 2002
    2 Much Infinite Loops
    what is wrong with a production job?

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