I think that the OP is right on here. There really isn't any value that apple can bring to the HDTV display market - televisions are almost a commodity item now.
Some updates to the apple tv could be huge. Getting cable content a la carte would be gigantic! Imagine being able to subscribe to only the channels that you want via your apple tv. They've already started this with the NHL, NBA and MLB packages.
The addition of siri to the aTV would be awesome too. I'm tired of using that little tiny remote to move around the menus!
Some updates to the apple tv could be huge. Getting cable content a la carte would be gigantic! Imagine being able to subscribe to only the channels that you want via your apple tv. They've already started this with the NHL, NBA and MLB packages.
The addition of siri to the aTV would be awesome too. I'm tired of using that little tiny remote to move around the menus!