Sammy's wrong again. Consumers like iAds because they're new and different (for the moment). Apps developers like iAds because they offer a great revenue opportunity. Advertisers (including all the posters here in the biz) dislike iAds because they aren't up to speed on the technology and opportunities, and it threatens them and the old model of them retaining all creative control. But actual companies will embrace iAds, and advertisers will be dragged kicking and screaming into the new mediium.
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Adidas Pulls iAd Due to Approval Process?
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Sammy's wrong again. Consumers like iAds because they're new and different (for the moment). Apps developers like iAds because they offer a great revenue opportunity. Advertisers (including all the posters here in the biz) dislike iAds because they aren't up to speed on the technology and opportunities, and it threatens them and the old model of them retaining all creative control. But actual companies will embrace iAds, and advertisers will be dragged kicking and screaming into the new mediium.
My comment dripping with sarcasm and noted as such is wrong? Did you not get enough sleep last night? Or have you lost any sense of humor you might posses?
Advertisers and agencies are constantly looking for new ways to reach their audience. So you're wrong there. And what do you mean that companies will embrace iAds and Advertisers will be dragged kicking and screaming. Companies ARE the advertisers. Unless you mean AGENCIES. In which case - you're wrong again.
iAds won't be easily embraced until (or at all) the system works and benefits the advertising CUSTOMER. It's all about results - ROI. And so we're clear - that's RETURN ON INVESTMENT. So if an advertiser buys a spot - it's an equitable return. That means the benefit outweighs the cost. Costs can be actualized by time/resources invested and hard costs of creating ads.
But go ahead and listen to MCC who has no actual agency or advertising experience. I'm sure his opinion "as fact" is much more entertaining.
To date - you have a handful of advertisers who are enjoying iAds. To date you also have a couple of advertisers who aren't. It's too early to tell how iAds will fare. iAds just took a hit - public media attention from a major corporation pulling their ad along with 1/6th of the overall iAds sales figure touted a month or so ago.
I am NOT ringing a death knell for iAds. What I am proposing is that only time will tell how viable and sustainable it is and will be.
Right - that's pretty much in line with what I wrote - thanks for posting the link.
Did you go to school in 1703? It has been decades that successful businesses have been looking to far more places for "customers", to treat such individuals or businesses in a better fashion to achieve those very concepts you mention, satisfaction & loyalty. Including inside their own companies, and the supply chain. I can't speak to how Apple operates internally, but they do appear pretty successful, there no doubt is a correlation.
Not really. Big companies earn a really big amount of money, and if you have a billion in profit or 4 (like Apple) then 10 million for advertisement is really pocket money.
