AdMob Chief Reports Apple Has Not Yet Enforced New Analytics Policies

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Original poster
Apr 12, 2001
49,654
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AdMob CEO Omar Hamoui (right) speaks with CNBC's Jon Fortt at MobileBeat 2010 (Credit: CNET)
With the official introduction of iOS 4 at last month's Worldwide Developers Conference, Apple modified its developer terms to again allow limited collection of analytics data for advertising purposes, but apparently left open the possibility of shutting out high-profile competitors such as Google's AdMob by requiring that such analytics companies be "independent" and not involved in mobile operating system development as Google is.

AdMob CEO Omar Hamoui acknowledged that the change threatened AdMob's existence on the iOS platform and thus significant potential revenue streams for developers, even as Apple prepared to roll out its own iAd mobile advertising platform. At the time, Hamoui noted that AdMob would be speaking with Apple in an attempt to resolve its concerns over the new policy.

CNET today reports on new comments from Hamoui revealing that Apple has yet to enforce the new terms that would shut AdMob out of the iOS platform.
"They haven't been enforcing (the new regulations) yet. We're very appreciative of that," he said at the MobileBeat 2010 conference here.
The news is not unexpected, of course, as developers have reported that they have been able to continue using AdMob's services in their applications, but Hamoui's comments mark the first acknowledgement by Apple, Google or AdMob that AdMob's service is continuing uninterrupted for the time being. But Hamoui did not address the state of talks between Apple and AdMob and whether a more permanent resolution to the issue is in the works or if the status quo of simple non-enforcement on the part of Apple might be the policy going forward.

Hamoui also noted that he is pleased by Apple's iAd effort as it works to bring more publicity to the concept of mobile advertising.
"The really rich pretty ads they're doing are making advertisers and agencies think about what mobile means," Hamoui said. "Anybody getting advertisers interested in mobile is a good thing. It's not at all a zero-sum game."
Google and AdMob are of course interested in what Apple is doing as a competitor, and Google itself has suggested that it too is looking at "interactive video ads" as the future of mobile advertising.

Article Link: AdMob Chief Reports Apple Has Not Yet Enforced New Analytics Policies
 

joemama

macrumors 6502
Apr 21, 2003
366
3
Good. Lock them out.

Crush Google and the horse they rode in on.

...and on again...

...and on again...
 

Tyre

macrumors regular
May 23, 2010
143
0
Baltimore, MD
Classic Apple policy.

-We made a bit of a PR boo-boo by shutting out Google/making a phone with calling issues/listing tethering as a feature of the 3GS.

-Uh-oh.

-Release a statement ending with "later this summer"

-Move on.
 

SockRolid

macrumors 68000
Jan 5, 2010
1,560
118
Almost Rock Solid
Start the copy machines, Oscar!

What he said: "The really rich pretty ads they're doing are making advertisers and agencies think about what mobile means."

What he thinks: "We are going to copy iAd because it kicks the crap out of our boring old-school web ads. I just hope Apple doesn't have too many patents on it all."
 

joemama

macrumors 6502
Apr 21, 2003
366
3
How does he sound like a troll?
Yeah, please explain as I would like to know. I thought this was an APPLE fan site, not a Google one. Am I not allowed to express my joy in Apple being able to 1-up Google?

I mean, what else is there to say to this rather (boring) news item - it has a whole 14 posts.
 

manhattanboy

macrumors 6502a
Jan 25, 2007
958
367
In ur GF's bed, Oh no he didn't!
Good. Lock them out.

Crush Google and the horse they rode in on.

...and on again...

...and on again...
Just wait till big G rolls over you :rolleyes:

Riveting story is riveting to 0.000001% of Mac and iPhone users.
Competition is good.
If you disagree, don't buy anything ever again. Competition is what made what you buy great.

there are Google fan sites?

that would be as fascinating as a FaceBook fansite.
There are actually entire towns that are fans of Google...witness everyone trying trying to get in on the Google ethernet action
 

DylanLikesPorn

macrumors 6502
May 20, 2010
314
1
Competition is good.
If you disagree, don't buy anything ever again. Competition is what made what you buy great.
I'm pointing out that this front page story doesn't deserve front page status because no normal Mac/iPhone users gives a flying fudgesicle about this story.
 

lllll

macrumors regular
Oct 23, 2009
161
0
Apple is doing exactly what Microsoft did to them back in the 80s, but to Google instead. In the 80s, Microsoft was the monopoly king of software and OS and probably still is. It threathen to stop making Office product for Mac and many other crap. It also threaten Intel too. I guess this is where Steve learned its lesson from, Bill Gates.

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AdMob CEO Omar Hamoui (right) speaks with CNBC's Jon Fortt at MobileBeat 2010 (Credit: CNET)
With the official introduction of iOS 4 at last month's Worldwide Developers Conference, Apple modified its developer terms to again allow limited collection of analytics data for advertising purposes, but apparently left open the possibility of shutting out high-profile competitors such as Google's AdMob by requiring that such analytics companies be "independent" and not involved in mobile operating system development as Google is.

AdMob CEO Omar Hamoui acknowledged that the change threatened AdMob's existence on the iOS platform and thus significant potential revenue streams for developers, even as Apple prepared to roll out its own iAd mobile advertising platform. At the time, Hamoui noted that AdMob would be speaking with Apple in an attempt to resolve its concerns over the new policy.

CNET today reports on new comments from Hamoui revealing that Apple has yet to enforce the new terms that would shut AdMob out of the iOS platform.The news is not unexpected, of course, as developers have reported that they have been able to continue using AdMob's services in their applications, but Hamoui's comments mark the first acknowledgement by Apple, Google or AdMob that AdMob's service is continuing uninterrupted for the time being. But Hamoui did not address the state of talks between Apple and AdMob and whether a more permanent resolution to the issue is in the works or if the status quo of simple non-enforcement on the part of Apple might be the policy going forward.

Hamoui also noted that he is pleased by Apple's iAd effort as it works to bring more publicity to the concept of mobile advertising.Google and AdMob are of course interested in what Apple is doing as a competitor, and Google itself has suggested that it too is looking at "interactive video ads" as the future of mobile advertising.

Article Link: AdMob Chief Reports Apple Has Not Yet Enforced New Analytics Policies
 
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