AdMob October 2008 Metrics Report: iPhone Now the No. 1 Device Worldwide

Discussion in 'iPhone' started by Manj27, Dec 1, 2008.

  1. Manj27 macrumors member

    Jul 10, 2007
    Another milestone maybe?


    AdMob October 2008 Metrics Report: iPhone Now the No. 1 Device Worldwide
    405 words
    28 November 2008
    Wireless News
    (c) Copyright 2008 M2 Communications, Ltd. All Rights Reserved
    The iPhone is now the No. 1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America and the Caribbean has more than doubled in the last year in the October 2008 AdMob Mobile Metrics Report, according to AdMob, a mobile advertising marketplace.

    The iPhone experienced strong traffic worldwide to become the No. 1 device, with 37 percent of requests coming from outside of the US.

    The iPhone experienced particularly explosive growth across AdMob's network after the company launched its unique ad units for iPhone sites and applications in July 2008. There are currently more than 400 applications and sites in the AdMob's iPhone Network. In October 2008, AdMob reached more than 4.5 million iPhones, 1 out of every 3 on the market.*

    Other highlights from the October 2008 report:

    - 17 percent of iPhone requests came from Western Europe and 8 percent from Asia. Top markets worldwide include the US, UK, France, Germany, Italy, Japan, Singapore, and Switzerland.

    - In the US the iPhone is the No. 2 device behind the Motorola RAZR and in the UK it is the No. 3 device, behind the Nokia N95 and Sony Ericsson K800i.

    - Traffic from Latin America and the Caribbean doubled in the past 12 months to 109 million requests in October 2008. The fastest growing countries in the region include Puerto Rico, Guyana, Costa Rica, Brazil, and Mexico.

    - Motorola, Nokia, and Sony Ericsson all have more than 20 percent market share in Latin America and are leaders in different markets. The Motorola RAZR is the top device in the market, followed by the iPhone.

    - Worldwide requests grew 13.8 percent month over month to 5.8 billion. US requests grew 7.9 percent to 2.2 billion and UK requests grew 16.0 percent.

    - Sony Ericsson passed Motorola to become the No. 2 handset manufacturer worldwide. Apple jumped ahead of LG and RIM to become the No. 5 handset manufacturer worldwide.

    - The top 10 devices worldwide, in order, are the Apple iPhone, Motorola RAZR V3, Nokia N70, Motorola KRZR K1c, Motorola W385, Nokia 6300, Nokia 3110c, Nokia N73, Motorola Z6m, and RIM BlackBerry 8300.

    The full October report online:

    Comments on this story may be sent to

    Distributed via M2 Communications Ltd -

    Document WLNW000020081128e4bs00008
  2. arubinst macrumors 6502

    May 26, 2008
    Lausanne - Switzerland
    I don't get it

    How is it that all these facts make the iPhone Now the No. 1 Device Worldwide?
  3. kdarling macrumors demi-god


    Jun 9, 2007
    First university coding class = 47 years ago
    They were mixing their online stats with sales numbers.

    It simply means that they get the most ad requests from the iPhone's browser.

    (I wonder if they include the iPod touch browser in this stat?)

    Before now, the RAZR (amazingly) had the top browser being used in the world.

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