Adobe Adds New AI-Powered Text-Based Video Editing Feature to Premiere Pro

[CarAnalogy]

"Introducing Siri AI for Final Cut Pro. We think you will love it."

Later: "Siri, open Final Cut Pro"

Siri: "I don't know what you mean by open Final Cut Pro. Here's what I found on the web for open Final Cut Pro."

"Playing vinyl cut throat on Apple Music"

 

[robsp2000]

"faster timeline layer selection"

I hope this means they will finally make it feel like you're not wading through water trying to work in the timeline. 75% of my work everyday is spent in After Effects so this would be significant.

 

[stainless]

Since no one else will say it, AI for Premiere is now part of Adobe updated AI subscription price of $99/month. Adobe will not be making any more updates for the next five years, other than minor bug fixes and occasional taunts about how great their products are to legacy school systems and corporations. Adobe, killing innovation since 2001!

 

[svish]

Seems like a good update. AI powered improvements are everywhere.

 

[orderoftheditch]

I bought Adobe stock when they purchased Figma. And it was right before AI started blowing up. As long as Adobe learns how to leverage AI in their programs, they are a safe buy for huge growth.

Interesting viewpoint. I personally think their share price is still overvalued. They are overpaying for Figma because they couldn't get enough market share with XD despite it being good product (I used to regularly use both) but I think the rest of their core apps are under threat which could jeopardise their future revenues. Procreate, Canva, Affinity suite, Davinci all compete in some way with the existing CC suite apps. From my own experience and speaking to others Adobe isn't loved but tolerated by its customer base, many of whom feel they are being price gouged whilst dealing with buggy software.

 

[__dontpanic__]

So many naysayers in this thread. But as someone who edits for a living and uses Adobe products in a daily basis, I welcome the advance of AI. It's already helping me improve productivity and implement creative decisions. There are so many ways in which it can help eliminate tedious and repetitive tasks. It's just another tool in the arsenal. Anyone who neglects it will be left behind.

 

[TSE]

Interesting viewpoint. I personally think their share price is still overvalued. They are overpaying for Figma because they couldn't get enough market share with XD despite it being good product (I used to regularly use both) but I think the rest of their core apps are under threat which could jeopardise their future revenues. Procreate, Canva, Affinity suite, Davinci all compete in some way with the existing CC suite apps. From my own experience and speaking to others Adobe isn't loved but tolerated by its customer base, many of whom feel they are being price gouged whilst dealing with buggy software.

Describing their userbase as tolerating their programs is so darn accurate. Designers all have their personal favorite tools. I personally ran away from Adobe's subscription model a few years ago and went to Figma, Pixelmator Pro, Affinity Suite, and Photos app with RAW Power plugin.

I do think that individual user's aren't their core audience. They are the Microsoft of creator tools. Their $$$ is in enterprise and it's paid off. Much like how Microsoft's services are all sort of clunky and each are outmatched by competing tools from an assortment of different companies, they make up for it with being ruthless business minds and offering all-encompassing solutions. And if they can't beat somebody, they buy them.

 

[teak421]

Too late, already moved to DaVinci Resolve.

 

[bn-7bc]

Another nail in Final Cut Pro’s coffin. Apple’s glory days are long over. Where’s the innovation Tim Cook?

I was just thinking, mybe apple should just Drop FCP and do a deal With BMD (maybe offer them a few developers ) to enable Davinci Resolve Studio to be sold a bit cheaper on mac. Now that would be a lleg up for macs on the pro/semi pro video editing market and another smack in Adobes smug face, not to mention the fact that it would allow DR users from windows/linux to trasition to mac wit allmost 0 retraining. And no, I don't hate Adobe just their prising. Yes I know Resolve has AI as well, that is exactly why I specifically referenced the studio version (the free version does not include the Ai enhancements)

 

[avkills]

DaVinci Resolve is already cheap enough.

 

[Darren.h]

Final Cut Pro seems to be in a rut. It has not been updated with any new major features for a long time.

Premiere has been getting updated around every 3 months.

All the Adobe Apps seem to get new updates every 2 to 3 months.

Premiere, Photoshop, Audition have all been updated in the last week alone.

Too bad no perpetual license option. its the monthly fees that cause people to switch.

Premiere editing skills very much in demand over FCP. FCP is king for you tubers.

 

[avkills]

Report from NAB; it does not look like Adobe will be anytime soon supporting multiple GPUs for workflow. Although they did say that export within Premiere and Media Encoder uses multiple GPUs; but I've never witnessed that looking at the GPU usage bars, but I have also not done a test on the latest version.

They also did not think that GPU compute selection was ever going to happen; which is a bummer since Resolve lets you do that.

Oh well.