bretm said:They have always made software because they were always the underdog to Windows based machines. In the last 5 years or so they had to truly become a software company BECAUSE they are a hardware company that software developers were quickly not fully supporting. Companies like Avid, which used to only run on Apple, were fully switching to Windows and actually toying with the idea of leaving Apple. Apples chip manufacturers were doing squat, and Apple had to create reasons for loyalty.
Now, they are a software, hardware, and of course gadget company. And I'd argue they do all 3 better than companies that only do 1.
Well said... Apple is as successful as it is because of the software they create. If a 3rd party app isn't as good as it should be, then why shouldn't Apple create a better competing product?
I'm sure Apple has sold a ton of hardware just because of Final Cut Pro.