BBC.Adobe has secured a deal to put its Flash software into many of the chips that go inside TVs and set-top boxes.
It will enable developers and content providers to create applications to deliver web-based content such as news, weather and share prices to TV screens.
Flash will be included on most chips -those made by Broadcom, Intel, NXP and STMicroelectronics - but the deal does not cover TVs made by Sony and Samsung.
The first applications using Flash are expected to hit TV sets early in 2010.
Seems like a pretty big win for Adobe.