Incredible how much hate there still is for Adobe and AI.
While you keep denying reality — and the only future that exists.
The entire business area of graphic design and photo processing is dead.
Anyone still studying it is literally digging their own grave.
Photography agencies are finished.
For commercial use, everything could already be generated with Firefly 3 - and now we have Firefly 4 Ultra and Firefly 5 with full high-resolution output. Neither ChatGPT's image model, nor Midjourney 7, Imagen 4, or Grok 4 can compete with Firefly’s results when it comes to raw photos — and that’s not an opinion, but a statement from both a professional photographer and a quality control expert.
Photographers are gone. The last remnants will vanish once updated Nano-Banana algorithm reaches ultra-high-res output in early 2026, allowing anyone to generate lifelike photos of whoever and whatever they want, in QHD up to 8K.
The sector has already collapsed. People just refuse to accept it.
As a NatGeo & Getty Images photographer, ambassador of multiple camera brands, designer and illustrator, I’ve watched this unfold since 2023 — step by step.
Here in Switzerland, agencies have already stripped 90% of photographers’ relevance, and the remaining 10% — private shootings — are gone too.
Who seriously wants slow, expensive, outdated humans fiddling with cameras and editing software when you can generate entire sets incl. processing done in minutes?
Photoshop agents will execute complex prompts, know exactly what to do, and can be trained, optimized, and adapted endlessly — without degrees, without understanding of layers & masks.
On social media alone, I earned more money on the toilet than in the previous 15 years of “traditional” photography — by generating entire campaigns, selling them to businesses, and signing deals with brands that now use my generated content.
The truth is simple: AI didn’t kill photography.
Photography committed suicide by refusing to evolve.
And that’s exactly why, in parallel, I work as a senior quality manager at a neuroscience company — validating retinal AI systems that interface directly with the human visual cortex.
If outsiders had any idea what is currently being developed — and what’s already entering the PQ phase — they’d stop arguing about trivial things like Adobe subscriptions and start realizing how small their world has become.