Actually, no, Lightroom is being promoted to the same people who use Photoshop. I work in the photography industry. I deal with these people and this software everyday.
The problem is, people think Lightroom is a good substitution for correcting and maintaining their photos until they hit the brick walls that this software holds. Lightroom is being pushed as a new way to edit photos and Photoshop is being considered only for "illustration and advanced stuff." Except, Lightroom can't even be used to adjust output levels. And so on and so on.
It's a toy with lots of sliders, but nothing more.