Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple is removing fewer and fewer barriers that differentiate it from Android. Then they wonder why people might not see the point in paying an absurdly higher price for an experience that's even worse in some cases. I used to laugh at Xiaomi users who have ads in the company's native apps, and now Apple, the company that supposedly cares about your privacy, is starting down this same path.
 


Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS 26.5 beta as Apple prepares to roll them out.

Ads-Are-Coming-to-Apple-Maps-Feature.jpg


Where Ads Show Up

Ads will be displayed in the Apple Maps search interface. Depending on the search, relevant ads will be shown first in search results.

Apple is also implementing a new Suggested Places feature in Maps that will show recommendations based on what's trending nearby and the user's recent searches.

Suggested Places

The Maps app is getting a Suggested Places feature that recommends locations to visit based on trending places that are around you and your recent Maps searches. Ads will be shown in Suggested Places.

ios-26-5-maps-suggested-places.jpg


No Opt-Out

Similar to ads in the App Store, there will be no option to turn off ads in Apple Maps. Ads will be displayed for all users in the U.S. and Canada.

Countries

Ads will be shown in Apple Maps in the United States and Canada first, and could expand to other countries in the future.

Platforms

Ads will be displayed in the Maps app on iPhone and iPad.

What Ads Look Like

Apple says that ads in Maps will be clearly marked as ads with an "Ad" label, similar to how ads show up in the App Store search results.

Businesses will be able to bid for ad placement, which is how ads in the App Store work. The highest bidder for a given term will have their ad shown in the app.

Privacy

Your location and ads that you see and interact with in the Maps app are not associated with your Apple Account, and the data is not shared with third parties.

Beta Testing

Apple is laying the groundwork for Maps ads in the iOS 26.5 and iPadOS 26.5 betas. There's an ads splash screen in the Maps app along with underlying ad code, but ads are not yet live.

Launch Date

Apple only said "summer" for the ads launch. "Summer" in the Northern Hemisphere starts on June 21 and ends on September 22. iOS 26.5 is likely to launch in late May or early June, and it's possible ads will be tied to the update.

Article Link: Ads Are Coming to Apple Maps This Summer: Here's What to Expect
This all began with the forced “Guides” added years back that you couldn’t disable or turn off .
 
Once the door opens to subscription fees, the customer's wallet is the target with ever increasing fees. However, there is only so much blood in a stone.

When a customer pays $2,000+ for an iPhone, there is the thought that was enough negative cash flow for just a glorified cell phone. The customer pays monthly lots for their cellphone service and Apple thinks we should add another hundred or so for Apple's cash flow (as there is no cost associated with these subscriptions that Apple is off setting).
 
  • Like
Reactions: Stormshadow
I recently started using Waze due to local construction that Apple Maps still doesn't have, months into the project. Waze is *SO* much better than Apple Maps, even the interface is easier to navigate.

Apple has a long way to go with Maps before I'd be willing to use it ad-free again, much less with junk I'm not looking for added
 
I have deleted Apple Maps where I can. In the Studio, the icon has been moved to a faraway spot where it will never be used.

Many people avoided Google because it was 'evil'. Now that Apple is a Google clone, I have no choice but to switch from an iPhone 15+ to an OPPO phone and delete apps.

Not being a needy person, this is how I send my opinion about Apple decisions to Apple. Not that Apple cares, but it is my money. By the way, I never, ever, click on an ad.
 
Apple spent years branding itself as the premium, privacy-first alternative to ad-driven tech only to turn around and cram ads into Maps like every company it once smugly distanced itself from.

If you’re already paying for iCloud+ and other Apple services, the least they could do is not nickel-and-dime you with sponsored pins, otherwise, what exactly are customers funding besides the privilege of being advertised to?

At that point, Apple isn’t protecting users from the ad economy, it’s just cashing in on it from both sides.

When even your paid ecosystem can’t buy you a clean, ad-free experience, the whole “it just works” promise starts to sound a lot more like “it just monetizes.”
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.