Yeah...I was going to try and say something nice in Apple's defense, but I'm not sure I can. Before they started charging for iLife, this feature was useless because updates were delivered through software update. Now it's just an ad. But you can turn it off, and it isn't nearly as annoying as QT. QT kinda irks me...I really think Apple ought to just include QT Pro within the operating system and not charge for it. Or remove the ads.