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Advertisers and App Developers Happy With Early Results of Apple's iAd Program

Not Good Outside US

odedia said:
iAd sucks for non-American apps.
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I have to agree with odedia: iAds do not work outside of the US. I did an app which is in the iAd program, and I am getting a fill rate of about 40% in the US and the UK. It is zero everywhere else. Most of my customers are outside of the US and UNK. My overall fill rate is only about 8%. Given my app is not super-popular, I doubt I am going to see any return whatsoever as an 8% fill rate will not get me into 1000's of impressions required.

I suspect I will be pulling my product off of the app store after giving it a full month.

Doug
 
ArtOfWarfare said:
Point is, I'm only clicking because I'm curious about iAds, not the actual products they're advertising.
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Isn't that the point of advertising? To get you, by hook or by crook, to take a look at a product you are either unaware of or uninterested in?
 
DrFreeman said:
What on earth :eek:

iAd is just an advertising platform developed by Apple. It is the next logical thing to do for apple, and for that matter any company in apple's position.

Why does anyone in the right mind would want to put ads on Final Cut or Airport routers!!!!
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The point is, Apple has plenty of stuff they could use iAd for, but they have failed to do so.

TV network use their advertising platform for promoting other shows, at least they did the last time I watched commercials five years ago. Why is it such a stretch to suggest Apple use their advertising platform for promoting its other products? The core Google principle is fitting internet searches and page views to ads is it not? If someone is doing a search for Netgear, Linksys and D-Link, then they may be looking for a router and would be a prime target for an Apple Airport. If someone does a search for "video editor", then give them an ad for FPE or FCP. On the point of FC, I see CS5 banner ads from Adobe all the time, so why would it be such a stretch for Apple to run ads for FC which has several overlapping functions with the offering from Adobe?

Apple puts out a lot of ads, Apple has a lot of things to sell and Apple owns an ad serving mechanism....seems like a match made in heaven to me. The only thing stopping them I can think of is they know its a dud and don't want to waste their money on it.
 
LagunaSol said:
Isn't that the point of advertising? To get you, by hook or by crook, to take a look at a product you are either unaware of or uninterested in?
Click to expand...

I see clicking on an ad as expressing a wish to effect a small transaction. If an advert/its business annoyed me, I used to click on it to increase the click-thrus, then close the resulting window to reduce the conversion. The tens of cents a company would have been charged a decade ago for some high-price words was definitely worth the sub-second time wasted. Occasionally I'd also click on an ad to support a non-profit. I've stopped doing all this since I decided that I don't particularly like most of the ad broker firms either.

Meanwhile, if I like some product and it happens to also appear in an advert, I'll make sure to visit the site without clicking on the ad. Although in general I tend to keep a mental counter of any time a company has advertised to me and it always factors negatively in a purchase decision.
 
Veri said:
If an advert/its business annoyed me, I used to click on it to increase the click-thrus, then close the resulting window to reduce the conversion. The tens of cents a company would have been charged a decade ago for some high-price words was definitely worth the sub-second time wasted.
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Seems a little malicious. Not to mention by driving up click-through traffic, you're driving up the measurable results of this type of advertising, thus increasing its prominence. Backfire!

Veri said:
Although in general I tend to keep a mental counter of any time a company has advertised to me and it always factors negatively in a purchase decision.
Click to expand...

You must really hate Google then.
 
LagunaSol said:
Seems a little malicious. Not to mention by driving up click-through traffic, you're driving up the measurable results of this type of advertising, thus increasing its prominence.
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While it's true that performance was measured in terms of click-through a decade ago, and not at all during the happy, carefree days of CPM in the late '90s... oh wait a second :D...

But while I see that there's an advantage to paying the hefty prices for ads at the launch of the platform, the smart advertisers have been measuring conversion into sales for some time. I'm sure that's what they'll end up being concerned with on the iAds platform.

You must really hate Google then.
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Well, I have no love for them. Apple competes successfully against some fairly impressive brands, but Google's main claim to fame is not having any competition making a worthy effort. And Android is Dumping 101. They're increasingly the Microsoft of the '90s.
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_0_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8A306 Safari/6531.22.7)

I've clicked on the Nissan and Dove ads multiple times -- all by accident. Whatever
 
Full of Win said:
The point is, Apple has plenty of stuff they could use iAd for, but they have failed to do so.

TV network use their advertising platform for promoting other shows, at least they did the last time I watched commercials five years ago. Why is it such a stretch to suggest Apple use their advertising platform for promoting its other products? The core Google principle is fitting internet searches and page views to ads is it not? If someone is doing a search for Netgear, Linksys and D-Link, then they may be looking for a router and would be a prime target for an Apple Airport. If someone does a search for "video editor", then give them an ad for FPE or FCP. On the point of FC, I see CS5 banner ads from Adobe all the time, so why would it be such a stretch for Apple to run ads for FC which has several overlapping functions with the offering from Adobe?

Apple puts out a lot of ads, Apple has a lot of things to sell and Apple owns an ad serving mechanism....seems like a match made in heaven to me. The only thing stopping them I can think of is they know its a dud and don't want to waste their money on it.
Click to expand...

Where else has Apple failed, while we're at it? You seem to know ALL of Apple's failures.
 
Full of Win said:
I've asked it before and I'll ask it again - if iAd is so good then why doesn't Apple use it for advertising?

Aside from the iPhone, Apple has plenty of fodder for iAd like the iPad, MacBook, Mac Book Pro, XServe, XSan, iPod Touch, iPod Nano, iPod Shuffle, iPod Classic, Apple TV, iMac, iTunes content, Mac Mini, MacPro, Airport routers, Cinema Display, Mobile Me, iLife, iWork, Final Cut (both express and pro), Logic, and sundry peripherals (rechargeable batteries, keyboards, mice, track pad).

Surly, the iPhone users would be more receptive to advertising from Apple. I still think the reason that Apple does not use it is because they know its a bill of goods.
Click to expand...

Looking at the other FOX talking points you're against, it's obvious you don't understand anything.

Apple would use those iAd slots for free. That's what the networks do. They have promotion space that's empty, so they cross-promote. The idea for developers is to keep getting big, 1st-class advertisers paying top dollar. If Apple has to take empty slots, it's an admission of failure.
 
iAds is really a great alternative for developers who are tired of the "race to the bottom"
Personally I am VERY happy with the iAd program
thank you



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aaronptrck said:
Maybe it's just me.... But I'm a very religious iPod Touch user using a good number of iAD supported apps.. yet I've never seen an iAd appear on my apps....
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It is not just you. I am moving to google for ads, iAd is a joke for now.
 
DougSO said:
I have to agree with odedia: iAds do not work outside of the US. I did an app which is in the iAd program, and I am getting a fill rate of about 40% in the US and the UK. It is zero everywhere else. Most of my customers are outside of the US and UNK. My overall fill rate is only about 8%. Given my app is not super-popular, I doubt I am going to see any return whatsoever as an 8% fill rate will not get me into 1000's of impressions required.

I suspect I will be pulling my product off of the app store after giving it a full month.

Doug
Click to expand...

You can always move to admob.
 
3goldens said:
Do tell me, what kind of moron clicks on an advertisement?

I mean, don't they get enough commercials at home, in the magazines and newspapers they read, the billboards and vehicle advertisements they see on the way to work?

Personally, I hate this intrusion as much as I hate commercials in a movie theater that I've paid close to $20 to get into and then be subjected to a dizzying amount of blatantly bad commercials for products I would never buy in a million years.

if I want an application for the iPhone I buy it, I'm not interested in subsidizing small developers, if there programs any good I'll buy it. quite frankly I don't think many of the programs are any good if they have to be subsidized by a commercial intrusion like and iad to ensure its success or its availability that is probably no good anyway, or a total waste of time. My experience with most of these programs leads me to believe the great majority of them are nothing but a bunch of crap and a waste of time.

This program will no doubt be a success because they're millions of morons in the world who think they're getting a great deal on a lousy application because their willing to put up with the mind warping and numbing commercials that are designed for level of intelligence.
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To answer your first inquiry:
The SAME kind of moron who OWNS a TV and Cable/Satellite. Both of those show commercials, both of those entertain with shows of multiple varieties just like the apps on your smartphone, and you're paying for the medium that provides that entertainment/learning (Learning: Discovery Channel, Daily Planet, etc). That said advertising is a part of our daily lives; many ads are a pure waist of the money spent on making them along with our time viewing them. However there are ads that are just plain smart, tactful and properly target an audience.

Regarding watching ads just about everywhere you go home or outside of the home and never buying products in a million years ... you need to consider what you're viewing. I'm willing to bet a weeks pay that out of all the ads we ALL view daily contain: underwear (male/female), maxipads (i know a brand but pads of any kind)/tampons, diapers, bread or any food snack (junk food mostly, and maybe a service public transit or not.

There are many kinds of types of ads, brand name recognition (work logo, transit logo, or Coke reminding you how good it tastes most of the older generation knows how classic tastes), brand involvement, etc etc. Many ads we see are just in the face but we ignore them: the Polo logo on your shirt, the car logo (take your pick), bank logo, etc .... these are logo's yes but their STILL advertising a brand, business or service.

I'm just saying smart & specificaly targeted ads work - and interactive ads are very effective. Over time the ads will need to be catered to the genre of apps and maybe the kind of content the apps contain: keywords etc.

Down the road ... developers may opt to make an app that highlights a specific brand/service and gets prime revenue due the ad-space that is focusing on the content within the app.
 
IOIIOOO said:
I was using iAd exclusively for a while with my apps after it released, but I found the click-through rates to be horrible compared to Google and Admob ads. The problems I found was that there is a really low fill rate with iAd (35% on a good day, as low as 8% on others, compared to 90%+ on Google and Admob ads) and there were basically 2 ads shown (Leaf, Dial) across ALL iAd apps making repeat clicks non-existent.

I ended up pushing an update with AdWhirl integrated, and I set 34% to iAd, 33% to Google, and 33% to AdMob, and at those percentages, AdMob and Google both generate pretty even revenues while iAd generates maybe 10% of either of the other two (or 5% of the other two combined) on a daily basis.

iAd has a lot of potential, but until they get a strong mix of ads and a high fill rate, there's no way I could afford to use them exclusively.
Click to expand...

That is a very interesting setup.

I'm curious ... to crafty developers such as yourself, why not approach large business reach a larger audience?
1. Do some research to entertain which products/service IP4 users own, buy, use repeatedly.
2. Target BOTH the brands/services offered by the companies they use, unless contractually blocked by 1 or the other.
3. Create that interactive ad and sell it to Apple for iAds distribution.?!?!

Double your penetration rate - increase your business and even profits along with ability to create a new business?!

Hmm. Great idea no? I would but I need to know how to code and do it well which will take months; so I'm throwing it out there.

I'm going to the IP4 this month - BlackBerry is incredible but I think my time owning one is done; work support is ongoing though.:apple:
 
I think it might be because I don't have the "lite" version of my apps, but I've never actually witnessed and iAd. I guess I should be glad they don't put them in paid apps :p
 
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