Unlike Apple's other alum products, the Watch is made with 7000 series aluminum, which is harder than the 316 stainless steel used in the Watch. I'm too lazy to google it, I'll leave that to someone else.
But ANYTHING will scratch. Forget about polishing or buffing the Space Gray alum, or the black DLC stainless steel.
I'm not talking about the aluminum alloy but the anodization process used. It's already established that they're using a stronger aluminum alloy in the Watch compared to the iPhone but no indication that they're using a stronger anodization process. If the latter were true, they'd also market the hell out of that and not simply call it "special."
I'm no expert on the anodization process but I'm refering to whatever type "hard anodizing" is, which is thicker, more expensive and takes significantly longer than what's currently used on iDevices and MacBooks.