There could also be an argument that creating happy customers makes for a better long term strategy. How many customers are happy with Apple’s RAM and storage pricing? Very few I imagine, and that is damaging to the Apple brand. (To what extent is open to debate.)
If I buy a new Mac with more internal storage, it doesn’t mean I’m rationalising Apple’s prices—it means I need that storage and don’t have a lot of choice. Let’s face it—none of us buy Macs because of Apple’s pricing policies. We buy Macs because they are still the best darn PCs out there (subjective opinion of course).
I don’t love all the Tim Cook hate that happens on these forums, but quietly, I do hope that if and when there is a leadership change, it will be someone who realises that creating happy customers ultimately works better than holding customers to ransom.
There are people who hate Apple because it is incredibly wealthy and/or because their products are expensive and those people have trouble affording them.
It's just class warfare by another name. It's why you see these silly memes talking about "Timmy just wants to make his shareholders happy," thus making him look like a child pleasing his corporate paymasters.
It's not really the way things work, but some people are so filled with hate and self-righteousness against "them" (people with more than them), they'll spew anything.
Apple is really easy to understand--their products are expensive but not overpriced and in the right machine, the base prices are ACKCHYUALLY a solid value.
But Apple does not play in the low end margin spaces and unfortunately, that's where many users are, financially speaking.
No, you cannot have phenomenal battery life, phenomenal build quality, power, little heat AND a 1/2 terabyte of storage for $999.00 new, because Apple doesn't
compromise on anything.
They have to cut something to make margins and they are not willing to give you crappier speakers and a lesser screen in exchange for your 512 GB of ssd.
Windows OEM's sure will, and are a worse experience because of it.
Apple has always been a luxury good competitively priced with similarly built machines--the only difference is Apple is not willing to be competitive in the low end of the market.
Jobs said this many, many times, so for people to hate on Cook for doing the same thing Apple did under beloved Steve Jobs is sort of funny. See,
Personally, I think the products are soulless under Tim Cook, but I do not see him as some greedy mannequin being jerked around by shareholders and investors (and someone cynical, like me, would tell you Apple's "environmental" initiatives are used to blunt some of the criticisms noted above--"100% carbon neutral?" Really? Not possible, unless you think "carbon offsets" and "credits" are real things--Apple's environmental initiatives are about saving money on packaging and transport and reuse of old parts).