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If it's triggering your tv to show the HDR or DV popup, then it is HDR or DV, when you set the ATV to 4K SDR and when you have match resolution turned on. Just ignore the pulldown info. It's that simple.
That's kind of what I figured, and I'm 90% certain that it was outputting the correct color gamut. War for the Planet of the Apes looked incredible to me yesterday. It's just really funny that they've taken out those identifiers, as it causes needless uncertainty.
 
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