Not another "Apple sucks" thread here... just lamenting that Apple pushed me out by their actions. I switched to Apple when they went to Intel and bought a "BlackBook" as they were colloquially called back then. I figured if I hated OS X, I could install Windows and have a slick looking computer running Windows. As it turns out, I really enjoyed OS X! Thus began quite the run with Apple products. Owned multiple MacBooks, iMacs, Mac minis, iPhones, iPods, Apple TV's, everything! Convinced friends and family to switch to Apple based on the superior build quality, user experience, and just amazing feeling of using Apple products. It was like they were products from another planet, and though they costed more, they were reliable, had great support, and couldn't be beat for resale value. Back then, Windows laptops were crappy in both build quality and usability, and Windows Vista, then 7 (and 8), were just terrible and didn't work as you expected them to. You could definitely get a ton more done on OS X than on Windows. After virus updates, anti-spyware processes slowing down the PC constantly, it was just a far less productive option to go with Windows and so from a business perspective it made it a no-brainer to go with Apple. It was simply a superior option from almost every direction (except for Windows-specific software, for which you ran a VM or Boot Camp). I say all this just to point out that I really enjoyed Apple's products and saw enormous value in their offerings. Then Apple, as they tend to do, sat on their lead. Earlier this year, I owned: a MacBook Pro, a Mac mini, an Apple TV, an iPad, an iPhone, an Apple Watch, numerous USB-C adapters, and an eGPU for the MacBook Pro. Now I own: an iPhone (8+) and an Apple TV What changed? Apple got greedy and stopped caring (at least about the market I find myself in - tech worker, uses computers for intense and sustained computing and software architecture and development). Apple raised the prices of everything across the board. This forced me to do a hard look at what's out there and realized that Apple is no longer the leader in anything except their stance on privacy and ability to write apps for iOS devices. In the laptop arena, they're getting destroyed in hardware performance value. Same goes for tablets and phones. With desktops, it's not even a fair fight. The only reason I kept my iPhone is because it's a very personal device and I'd prefer to not be tracked and pooled in with others to be sold as part of a demographic to an advertiser. The Apple TV works and I'll just keep it until it dies and replace it with whatever's good when that happens. Apple's computers can't be worked on. Which could be acceptable to some but as a technology worker, I'd love to be able to upgrade or simply repair my devices when they have trouble. To add insult to injury, the last few times I've been to a "Genius" I've basically ended up fixing my own problem. For major problems, if you're going to have to send the machine in anyhow, then the Apple Store's presence becomes irrelevant. This is not to mention the issue of being largely unable to upgrade Apple's machines, which makes the value proposition even worse. Finally, there's the issue of needing adapters for many devices currently. I was willing to look past this because you can just keep the adapters connected to your devices for now and they're pretty affordable. Beyond that, it's arguable that many things will update to a USB-C connection at some point in the future. So, with Apple, for paying what is now a significantly higher price, you get... the idea that your privacy is better protected (there has been some question about the reality of this but I still believe it), the ability to make iOS apps, and you get iMessage on a full computer. And a MUCH worse performing machine, at that. It's no longer worth it, to me at least. Apple has locked things down too far, is charging too much for these locked down things, has reduced overall quality of components compared to what others offer, and has stopped differentiating themselves in a good way from their competitors. It's a thought process I felt like sharing, and it's made me sad to have to realize that Apple is no longer the value and terrific company for whom I once openly and happily advocated to friends and family. I don't think "Apple is doomed" or anything of the sort. Certainly their market exists and they're way better at knowing that than I am. They're just no longer for me and people like me who find themselves suddenly on the outside looking in.