So I got my Apple Watch Sport on Monday night and put it on Tuesday morning. I've been wearing it for about 2-3 days now and I'm already seeing wear on the Black Sport Band. Black Sport Discoloration Now, I've owned other watches before with the same type of material and I've never seen a watch wear down this fast. Here's a comparison between a watch I've owned/worn for two years (going through sweat,dust,dirt,showers,etc) compared next to the Black Sport band that I got Monday night. Timex vs Apple Watch Band Wear I really don't think it should be wearing down this fast (I can understand if it wears down after a couple months, but not after 2 days). I've contacted Apple Support and the representatives were surprised and nervous as well since they ordered the same watch as what I have. They said it wasn't normal and they would look into it as well as replace the band for me since this was a special case. For those wondering, it seems like the matte finish is coming off the watch and is not repairable (as in running through alcohol). Also, the wear is on both sides of the watch (front and back) Does anyone else have the same issue as me?