Probably not enough profit margin in it for them...
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
After No Sign of AirPower at Today's Event Apple Wipes Most Mentions From Website
- Thread starter MacRumors
- Start date
- Sort by reaction score
An under-deliver would be if Apple released it and it didn't work as intended. Apple won't release it until it works as promised. If they can't do that, they won't release it.
The long-awaited AirPower charging mat, which is designed to charge the iPhone, Apple Watch, and AirPods all at once, did not make an appearance at today's iPhone-centric event that saw the launch of new iPhone XS and iPhone XR models.
Apple did not mention the AirPower at all on stage, despite the fact that it's now been an entire year since the device was announced in September 2017 alongside the iPhone X.
In addition to failing to give an update on the AirPower, Apple has also essentially scrubbed all mentions of the device from its website. Searching for AirPower doesn't bring up anything, and the only place AirPower is listed appears to be on the page for the AirPods.
In a section of Apple's AirPods site the AirPower is depicted alongside a mention of an optional wireless charging case, which is listed as "currently unavailable." The wireless AirPods charging case was meant to be sold alongside the AirPower to enable AirPods wireless charging.
At this point, it's not clear what's going on with the AirPower. Apple originally said that the device would launch in 2018, but it seems like alongside new iPhones would have been the opportune moment.
It's clear there are still technical details to be worked out, and earlier this year, rumors suggested that Apple was still working on issues with overheating and dealing with multi-device circuitry. At the time, Apple was said to be aiming for a September launch, but no AirPower is coming in September.
Apple still has a few more months to meet its 2018 deadline for the AirPower, so it's possible we'll see the device debut via press release in October, November, or December.
Article Link: After No Sign of AirPower at Today's Event Apple Wipes Most Mentions From Website
I have to agree with others that this is really disappointing. At least address the issue and be up front about the problem / delay, especially if you are going to wipe all mentions of the product. Lame.
sorry I said the same darned thing before reading your comment.
Well that picture wont stay long on that Airpod's website since it shows the now discontinued iPhoneX, unless they update the picture with the new world background on the new iPhones. If Apple does that then maybe there is hope for it....
This is exactly why Apple should not mention future products until they are actually ready. That is why Steve was so secretive, but things are clearly different nowadays.
There’s one way to avoid all this.
Don’t announce products that aren’t ready.
Steve knew that.
Don’t announce products that aren’t ready.
Steve knew that.
Don't they know the Internet is forever?
I had a charging mat for my Galaxy S4 in 2015. Im no Apple engineer but surely it cannot be this difficult to make a product of their own based off an already existing technology?
Scrubbing all mentions from the website would indicate something is up.
I personally don't care. A charging mat isn't very exciting. Apple must have changed directions in terms of their charging research and development. I'm sure something better is coming along within a few years.
The long-awaited AirPower charging mat, which is designed to charge the iPhone, Apple Watch, and AirPods all at once, did not make an appearance at today's iPhone-centric event that saw the launch of new iPhone XS and iPhone XR models.
Apple did not mention the AirPower at all on stage, despite the fact that it's now been an entire year since the device was announced in September 2017 alongside the iPhone X.
In addition to failing to give an update on the AirPower, Apple has also essentially scrubbed all mentions of the device from its website. Searching for AirPower doesn't bring up anything, and the only place AirPower is listed appears to be on the page for the AirPods.
In a section of Apple's AirPods site the AirPower is depicted alongside a mention of an optional wireless charging case, which is listed as "currently unavailable." The wireless AirPods charging case was meant to be sold alongside the AirPower to enable AirPods wireless charging.
At this point, it's not clear what's going on with the AirPower. Apple originally said that the device would launch in 2018, but it seems like alongside new iPhones would have been the opportune moment.
It's clear there are still technical details to be worked out, and earlier this year, rumors suggested that Apple was still working on issues with overheating and dealing with multi-device circuitry. At the time, Apple was said to be aiming for a September launch, but no AirPower is coming in September.
Apple still has a few more months to meet its 2018 deadline for the AirPower, so it's possible we'll see the device debut via press release in October, November, or December.
Article Link: After No Sign of AirPower at Today's Event Apple Wipes Most Mentions From Website
Just get the Samsung one
It’ll be announced in October.
I don’t understand the insane levels of outrage, this is an incredibly complex device that provides functionality that literally nothing else on the market does.
I don’t understand the insane levels of outrage, this is an incredibly complex device that provides functionality that literally nothing else on the market does.
they have under delivered, it was an iPhone x feature to be able to charge it along with the earphones, so far it's still not posible.
Agreed. I don't criticize Cook as much as many others here do, and I think he's doing a fine job overall, but this is one thing he has changed that I really dislike. Apple used to announce products and features that were available same day, or same week. Now it seems Cook allows announcing things a year out or more.
I know from experience that software testing is complicated, and sometimes software features have to be pulled back - that's fine. But I don't see any reason to announce hardware in advance like that.
I suspect Cook pushed to announce the AirPower early as a signal to investors that Apple is taking wireless charging seriously.
Disappointing. I enjoy qi charging my 8+ and was hoping to see the feature come to a refreshed set of AirPods today with quick availability. Ah well. I can wait longer.
I thought Tim, the 'supply chain master', was supposed to smooth out announcements and time-to-market issues?
Last edited:
You mean like the original iPhone? Or did you just conveniently omit that because it doesn’t suit your cause?