Air title legality

Discussion in 'MacBook Air' started by macuser154, Mar 18, 2009.

  1. macuser154 macrumors 6502

    Joined:
    Jan 17, 2009
    Location:
    UK
    #1
    The Dell Adamo is now the worlds thinnest notebook. Doesn't Apple have to take down the thing on their website that says "The world's thinnest notebook". Isn't it now technically illegal for Apple to be marketing their Air as the thinnest notebook?
     
  2. Tallest Skil macrumors P6

    Tallest Skil

    Joined:
    Aug 13, 2006
    Location:
    1 Geostationary Tower Plaza
    #2
    "Our cleanser is the world's best!"

    No, it isn't illegal.
     
  3. Miura macrumors member

    Joined:
    Nov 18, 2008
    #3
    well at its thinnest point the air is still thinner
     
  4. belvdr macrumors 603

    Joined:
    Aug 15, 2005
  5. macuser154 thread starter macrumors 6502

    Joined:
    Jan 17, 2009
    Location:
    UK
    #5
    When you put it like that it does sound silly. But Apple is advertising their notebook as something that it isn't, surely they have to stop that, even if it isn't illegal.
     
  6. Tallest Skil macrumors P6

    Tallest Skil

    Joined:
    Aug 13, 2006
    Location:
    1 Geostationary Tower Plaza
    #6
    No one really does. It is up to the consumer to discern the liars.
     
  7. GoCubsGo macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #7
    Pretty sure that so long as it once was ... it can still be advertised that way. And yes, it is still the thinnest at one end.
     
  8. .Andy macrumors 68030

    .Andy

    Joined:
    Jul 18, 2004
    Location:
    The Mergui Archipelago
    #8
    Apple can always just say that they're referring to the Air's feature set.
     
  9. DarrenT macrumors newbie

    Joined:
    Mar 10, 2009
    Location:
    Croydon, London
    #9
    in the states i think they can say pretty much what they like. they may have more of an issue over here in blighty.

    They could probably get away with "mostly the worlds thinnest notebook" because of the taper. If anyone complains about a Mac ad then the ASA will investigate and unless Apple can prove that theirs is the thinnest then they will have to change it.
     
  10. macuser154 thread starter macrumors 6502

    Joined:
    Jan 17, 2009
    Location:
    UK
    #10
    Ahh, Ok.

    Cheers
     
  11. Macjames macrumors 6502a

    Joined:
    Dec 12, 2007
    Location:
    Yorkshire, England
    #11
    thinner it maybe but with that 'growth' at the back i won't be going anywhere near it! Ruins the entire laptop! Not Windows for a change!
     
  12. aussie.damo macrumors regular

    Joined:
    Nov 20, 2006
    Location:
    Melbourne
    #12
    "Our cleanser is the world's best!" is a subjective claim that cannot be measured. That type of statement is not illegal. A consumer would not reasonably expect that to be true.

    World's thinnest is an objective claim because it can be measured. A consumer could reasonably expect that they are in fact buying the world's thinnest laptop. In some jurisdictions, it would be illegal and actionable.
     
  13. Tallest Skil macrumors P6

    Tallest Skil

    Joined:
    Aug 13, 2006
    Location:
    1 Geostationary Tower Plaza
    #13
    Can't it? If a cleaner cleans better than the one labelled "world's best", I'd say that's pretty objective.
     
  14. glitch44 macrumors 65816

    Joined:
    Feb 28, 2006
    #14
    and how do you measure "better cleaning"? speed? efficiency? the least amount of scrubbing? the most bubbles?

    if it can't be measured then it's not objective.
     
  15. allmIne macrumors 6502a

    allmIne

    Joined:
    Sep 17, 2008
    Location:
    United Kingdom
    #15
    + 1 - Informative

    ;)
     
  16. Scottsdale macrumors 601

    Scottsdale

    Joined:
    Sep 19, 2008
    Location:
    U.S.A.
    #16
    Put it this way, which would fit through a smaller opening? Honestly, Adamo does.

    However, the MacBook Air definitely is thinner in most areas. It's just at its very thickest points, it is thicker than Adamo. HERE LIES the PROBLEM. I really hope Apple feels MBA is smaller. I do NOT want a thinning war on the rev C MBA. I love the size and form factor just the way they are.

    And, the overall size is BIGGER when looking at Adamo. It is wider and wastes more space. It is heavier.

    Apple's MBA wins the war. Please Apple, keep the MBA in its same form, just boost the RAM to 4 GB, and give us a 256 GB SSD. Don't fight Dell on winning the thin debate. I just really have a bad feeling that Jobs will want the clear or outright title to "thinnest," but I sure hope not.

    You guys think Apple will do something crazy like give up some power to make the MBA thinner?
     
  17. tubbymac macrumors 65816

    tubbymac

    Joined:
    Nov 6, 2008
    #17
    I honestly think so, yes. Thin is in these days and just looking at the trends from other Apple products (case in point: the latest Shuffle which is the thinnest yet I think) if Jobs can get it thinner he will do so just to one up the competition.
     
  18. Scottsdale macrumors 601

    Scottsdale

    Joined:
    Sep 19, 2008
    Location:
    U.S.A.
    #18
    I just don't want to give up power. If they can do it without problems like the original MBA with overheating, and they can make it fast like my rev B, then I guess it's ok.

    What I fear is giving up performance so it can claim the title of thing. It is already so thin. It fits in an envelope for Heaven sakes!

    Please Apple, improve the components and use a glass trackpad, you already won the thin war. Don't let this technicality make you change the MBA in the wrong direction.
     
  19. m1stake macrumors 68000

    Joined:
    Jan 17, 2008
    Location:
    Philly
    #19
    nothing new :p
     
  20. duncanapple macrumors 6502

    Joined:
    Jun 12, 2008
    #20
    Such claims are referred to as "puffery" in the advertising industry and are very legal as the "reasonable person" can recognize this as marketing vs a literal claim. Its not that is objective or subjective, its the ability to discern between a marketing message to draw attention vs an actual claim.

    In the case of the MBA, one could argue its the thinnest at the tapered edge. This probably doesn't fall into the puffery category as it can be easily measured. Pretty fine line in this case but as mentioned above, it depends on where you measure.
     
  21. NoSmokingBandit macrumors 68000

    NoSmokingBandit

    Joined:
    Apr 13, 2008
    #21
    "best" is not a quantitative value like thickness (best at cleaning what?), therefore one company must be incorrect and is essentially advertising something false.
    The issue here is how they measure their notebooks. Dell could just have easily added a slight taper somewhere that makes its thinnest point thinner than the Air's thinnest point, but in the end that doesnt help the consumer at all. The thinnest point is not what matters on a notebook, its the thickest point. I could sell you an egyptian pyramid and tell you it is 1cm thick at its thinnest point, but that doesnt mean you want to lug it around in your bag all day.
     
  22. IgnatiusTheKing macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #22
    With all this talk of thickness, this thread reads like spam email.
     
  23. DarrenT macrumors newbie

    Joined:
    Mar 10, 2009
    Location:
    Croydon, London
    #23
    in the UK that claim cannot be made unlessit can be proven. Many years ago Carlsberg ran Ads for their Lager with the tag line "the best beer in the world". Since the competition didnt like it, they complained, the ASA investigated and decreed that unless you can prove it, you cant say it in the UK adverts. Subsequently the ads were re-edited to add "... probably"

    Thats why Carlsberg ads are now "probably the best beer in the world".

    As for the Air, they would be able to get away with it as it is probably the thinnest on average over its whole size while the Adamo looks the same thickness across the board. Or they could maybe go with the thinnest looking notebook in the world.
     
  24. John Jacob macrumors 6502a

    John Jacob

    Joined:
    Feb 11, 2003
    Location:
    Columbia, MD
    #24
    If you measure the AVERAGE thickness of the Macbook Air, I'm pretty sure it will still be thinner than the Adamo.

    A good approximation of the average could be achieved by measuring the height of the air at points one centimeter apart, and then taking the average of all the measurements.
     
  25. aussie.damo macrumors regular

    Joined:
    Nov 20, 2006
    Location:
    Melbourne
    #25
    Well Beer is something different again. Typically, best, when referring to beer, would mean taste. Most everyone, or a reasonable person, would think that. Best cleanser means different things to different people. Fastest, deepest, least work required etc. In this circumstance, the interpretation is relevant.

    I disagree with your assessment of the Air - a reasonable person would not expect the thinness to be an average value. Thin is something that is easily measured, i.e. objective.
     

Share This Page